No doubt you’ve written plenty of cover letters. But the way we get jobs is changing fast. These days, more often than not, your word choice will affect not only how it’s received by the person who’s hiring, but also by the software (applicant tracking system, or ATS) that does the initial screening. Here’s how to get noticed by both the humans and the machines.
Get keyword savvy
You can describe your sterling qualifications in many ways, but your cover letter should be chock-full of the keywords included in the job description—otherwise the software will weed you out before the human can lay eyes on your letter. Before you write, go through the description and highlight important words, such as those used to describe the job’s main responsibilities and the desired skills. Then use them early and often in your letter.