The tech industry has a gender problem.
Let’s consider this: Women comprise only about a quarter of all employees at tech behemoths Apple, Google, Facebook, Oracle and Microsoft. When it comes to launching tech ventures, the situation only gets worse: Just 10% of high-growth tech company founders are women.
Women make up a significant portion of the tech-consumer market — so it makes little sense that there is such disconnect in the professional spectrum. The benefits of a diversified workforce are numerous, especially considering that many American women are highly active on the Internet and social networking sites. Looking at the big picture of the market, Nielsen estimates that women’s spending power in America ranges from $5 trillion to $15 trillion, and Fleishman-Hillard Inc. predicts that women will control two-thirds of consumer wealth over the next ten years.