16 days old

Americas Regional Marketing Analyst

Cisco Systems Inc.
San Jose, CA 95135

Global Insights and Analytics (Global I&A)

Marketing Insights and Analytics Americas, Costa Rica

Location: San Jose, Costa Rica or RTP, NC

Overview

The relationship between Cisco Sales, Marketing, and Insights & Analytics is vital in crafting a consistent customer experience. The pivotal point of this relationship will be inspired by the integration of a fully aligned data strategy to support, prioritize and guide business objectives and go-to-market execution. The regional marketing analyst will be the liaison between the global insights and analytics functions and the marketing and sales side of the business to ensure strategic priorities are integrated into each aspect of marketing insights and analytics.

What Youll Do:

  • Develop data and visualization requirements in support of: marketing performance and metrics, and including quarterly business reviews.
  • Analyze data and derive insights aligned to Global Marketing KPIs (key performance indicators) and goals.  Tell the impact of marketing on the business story using the KPIs as lens.
  • Collaborate with marketing campaign analysts to understand impact and takeaways of always on journeys, marketing campaign execution; align insights back to region and country.
  • You will understand the business application of the Cisco product portfolio via product migration paths, sales objectives, key customer segments, market competition, etc.
  • Facilitate and collaborate with stakeholders to understand criticalities in the business, use cases, strategic focus. Provide feedback, outline capabilities, present analysis and insights.
  • Collaborate with global partner analysts to understand partner performance and recommendations as relates to specific regions.

Who Youll Work With:

  • Region marketing leadership and supporting teams to understand marketing, sales, and partner priorities, strategies, and go-to-market (GTM) plans within your region.
  • You will work across all marketing functions, collaborating with multiple individuals of all regional hierarchy levels.
  • In this global strategic insights team role, you will work with and alongside all global insights and analytics team peers and stakeholders including data foundation, advanced analytics, marketing optimization and activation.

Who You Are:

  • Come to work with a creative can-do attitude and innovation mind set in a rapidly changing environment
  • Have experience in marketing program execution, strategy and planning, or analyzing and gathering insights from marketing programs and campaigns, or analyzing and gathering insights from sales programs and objectives
  • Have a toolkit of technical skills enabling data exploration, multi-faceted analysis, and complex analysis.
  • A superb analytics story-teller
  • Disciplined and process oriented; proven attention to detail
  • Have a minimum of 4 years of experience in a marketing or business data analysis and insights role

Technical Skills

  • Consultation and/or development of visualizations via Domo, Tableau, or other comparable data visualization tool.
  • Data exploration skills require SQL, R, Python, or logic knowledge to guide deep data analysis in a cloud (Snowflake, Google Cloud Platform) environment.
  • Cisco Internal tools experience helpful: Centro, SFDC, TPV, CMM and GTB.
  • Fluent English and Spanish required.

Categories

Posted: 2020-10-09 Expires: 2020-11-08

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Americas Regional Marketing Analyst

Cisco Systems Inc.
San Jose, CA 95135

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