1+ months

Analyst, Customer Engagement - Marketing - CO 0005B

Prudential
Newark, NJ
  • Job Code
    568280
Primary Location United States-New Jersey-Newark (NJ)
Job:Full-time
Travel:No
Description
!*!

Who we seek:


Do you love marketing that drives customer engagement, business revenue growth and financial outcomes?


Do you want to work in a startup environment within a large, stable company


Are you ready to drive some of our companys key strategic initiatives for Prudential.com?


If so, we may have an exciting new opportunity for you at Prudential.


The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. Its an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.


The role


Prudentials Customer Office is seeking a proactive Analyst, Customer Engagement to help accelerate growth and drive engagement with existing Prudential customers.


In alignment with our Financial Wellness strategy, we are continuously evolving our Customer Engagement strategy. Youll partner with a team of talented marketers, product managers, business units and UX/UI experts to deliver best in class cross-channel engagement experiences to support direct response objectives for existing customers.


You will help create and test cross-channel engagement experiences to deepen customer engagement and further the Prudential brand.  The Analyst, Customer Engagement will partner with the Engagement Manager to support the evolution and ongoing optimization of Prudentials Customer engagement strategy with a primary focus on the account logged-in digital experience and email channel.


The ideal candidate would have experience in direct-to-consumer engagement campaigns as well as in engagement channels (web, email, mobile/app, etc.), and A/B testing.


Responsibilities  

  • Execute day-to-day operations of the Customer Engagement program to drive initial and repeat visits to our Account logged-in experience and our Financial Wellness digital platform

  • Manage the execution of engagement campaign projects from conceptualization through approvals, revisions, and execution.

  • Support the creation and review of marketing briefs for selected engagement campaigns

  • Support the implementation of test & learn and triggered-based engagement strategies, inclusive of tracking and measuring performance

  • Partner with Analytics to define, enable, and review campaign-level reports.  Interpret performance metrics to inform adjustments in engagement strategy



Qualifications
@!*!
  • 1-5 years of experience in direct-to-consumer marketing. Bachelors degree required

  • Experience working with creative agencies and teams, including briefing, providing feedback, and finalizing creative

  • Strong ability to track campaigns from inception to results, evaluating campaign success through data analysis and result tracking and reporting

  • Extremely versatile and nimble.  Have ability to wear many hats

  • Strong written and oral communication skills and comfort and ease in presenting

  • Proficiency in Microsoft Office applications, focus on Power Point and Excel




@!*!Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
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Posted: 2019-11-12 Expires: 2020-02-29

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Analyst, Customer Engagement - Marketing - CO 0005B

Prudential
Newark, NJ

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