27 days old

Analyst Relations - Cloud Integration Platform Strategist

Multiple Cities, Multiple
  • Job Code

Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities
IBM seeks a Cloud Integration Platform and Hybrid Cloud Specialist to guide analyst strategy, promoting the capabilities and market presence of the portfolio with analysts, and guide analyst engagement strategy for IBM executives and product teams.

The specialist will work closely with the IBM Hybrid Cloud and Multi Cloud business units multi-disciplinary teams of strategists, designers, and technologists to deeply understand the offerings and communicate IBM Hybrid and Multi Cloud vision and capabilities to the influencer community.

The candidate will help the organization respond to numerous analyst evaluations and reports throughout the year, helping to guide the entire research life cycle; this process requires research and resource collaboration with multiple offering (product) management, development and marketing teams. The candidate must be proficient in storytelling and both persuasive and technical conversant, while aiming to influence analyst positioning of Cloud and Hybrid Cloud. Writing with precision and attention to detail is paramount.

The candidate will help develop the analyst strategy for the Cloud Integration portfolio, tying it into the broader Hybrid Cloud strategy. This will include managing a cadence of creative messaging about IBMs Hybrid and Multi Cloud portfolio and client successes to key analysts and influencers who cover the digital transformation space. The candidate must influence the influencers with positive and informative materials, build relationships to build trust and to enhance analysts understanding of our capabilities and increase IBM share of mind as they speak to their own clients and write reports.

IBM Cloud Integration Platforms represents an important and strategic imperative for IBM, and the Hybrid Cloud portfolio is the vanguard of innovation. The candidate will need to link developments and strategy in the Cloud Integration portfolio to the overall Hybrid Cloud picture, including emerging technologies and strategic investments of tomorrow.

The candidate will report to the leader of Analyst Relations Analytics and Cloud Integration group, with dotted line into Hybrid Cloud business unit leadership.

Analyst strategy is at the nexus of IBM sales and strategy. AR plays a critical, cross-functional strategy role by working with experts at many different levels of the organization across offering (product) management, engineering, communications, sales and marketing teams while leveraging important technology analysts.

This Cloud Integration Platform analyst strategist should have a strong background in writing and creating strategic content with a keen eye for key competitive differentiation. Significant experience presenting material in large and small venues is required as well as a background in market research, communications, data analysis, and competitive positioning. This role requires the ability to work on multiple fast paced projects at the same time, strong analytical skills, and experience evaluating qualitative and quantitative research in the tech sector. This candidate must also enjoy building relationships with industry influencers and internal stakeholders.

The candidate will interact with colleagues across IBMs global offices to build and nurture strong internal relationships that will be leveraged to engage with leading influencers to help elevate IBMs story and customer successes.

Develop, manage and execute a targeted Cloud Integration Platform analyst strategy plan for the influencer community, educating the most influential industry/technical analysts, hybrid analysts, bloggers, marketers, etc., who work with existing or prospective IBM customers, key global media and financial markets
Embed with the business unit to influence strategy while improving analyst/influencer perceptions and relationships year-over-year
Ensure that the Cloud Integration Platform portfolio is well positioned against its competitors and the markets that IBM competes in; shape the perception of the broader IBM Hybrid Cloud portfolio, and the value it brings to its customers
Monitor the competitive landscape and strategic developments, sharing analyst and influencer research and implications with senior management to shape BU strategy and offerings
Connect key IBM executives with expert analysts/influencers for advisory sessions to help define and influence offering strategy
Collaborate with colleagues in marketing, sales, offering management, communications, legal and BU leadership to ensure that IBM is getting the best representation with the analyst/influencer community
Manage and procure paid strategic research projects and marketing collateral on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts. Honesty, tenacity and consistency are key attributes.
Grow a deep technical interest in Cloud Integration specifically, and Hybrid Cloud broadly, in order to go toe to toe with analysts and influencers on the subject
Co-Create and Co-execute plans for Cloud Integration and third-party AR external events that complement and validate IBMs corporate messaging and strategy by incorporating actual customer use cases.
Work with Marketing and appropriate analysts/consultants to create a variety marketing content, including papers (both qualitative and quantitative), webinars, and speaking engagements. Work with Marketing to locate and license syndicated analyst research to serve as valuable marketing campaign content.

Required skills Include:

Market analysis
Technical understanding of Cloud computing concepts, uses cases, and products
Excellent oral and written communications skills
Ability to converse intelligently and persuasively with industry experts
Demonstrated tactical ability to handle immediate-term projects
Demonstrated strategic ability, to shape and execute a long-term analyst influence program both internally and externally
Demonstrated ability to collaborate on cross-functional, cross-team projects, driving the agenda to advance the analyst strategy
Candidate must be willing to travel up to 25% to meet in person with business unit executives and key global analysts and influencers

This is an office based position located in Cambridge, MA, San Francisco, CA, New York City or Armonk, NY.

Applicants must have the ability to work in the US without current/future need for IBM sponsorship.



Required Technical and Professional Expertise

An undergraduate engineering degree, or equivalent work experience
Experience working in or covering the tech industry specifically in Cloud (Hybrid, Enterprise, Private, Public, or hosted)
10+ years of diverse work experience in more than one functional area such as: research, engineering, product management, product marketing, M&A, market research, consulting, Sales or account management, education, communications or strategy
Executive presence to counsel senior management regarding the market, competitive landscape and analyst outlook.
Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.
Excellent verbal and written communication skills. Superior inclusive team-building skills.

Preferred Technical and Professional Expertise

A graduate degree, or comparable work experience, in a strategic discipline (MBA, MS, etc)
Experience in cloud computing (AWS, Azure, Google or equivalent)
Existing relationships with leading industry analysts/influencers in the cloud marketplace desired

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-09-25 Expires: 2019-10-25

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Analyst Relations - Cloud Integration Platform Strategist

Multiple Cities, Multiple

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