13 days old

Associate Category Manager, Frito-Lay Snacks

Rogers, AR 72756
Auto req ID: 218685BR

Job Description

As Associate Category Manager on the Walmart Team, you will deliver strategic insight in support of the Frito-Lay Snacks Walmart Sales Team. Specifically, this role will work to identify market trends, competitive threats, brand strategies and customer strategies in order to penetrate new and emerging opportunities outside the core Salty aisle.

  • Primary responsibility is to be a thought leader and go-to resource for all category, shopper and consumer trends, and merchandising solutions for the Customer Sales Team. Using POS, Syndicated, and Panel data, analyze category across markets, shoppers, and consumers to make business-building recommendations for both portfolio and category growth.
  • Secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the Customer Teams strategic planning process.
You have an opportunity to assist in immediate and long-term impacts in a changing snacking category. You will drive the discovery and use of shopper, consumer, customer and market insights in Customer Team strategies, category strategies and planning, customer communication, and initiatives that enhance both brand and category performance. This work includes new product introductions, pricing analyses, seasonal reviews and programs, promotional planning and evaluation, consumer usage analyses, understanding the impact of assortment changes on category and brand growth. You will also be required to:
  • Utilize syndicated consumer and market data for the purposes of uncovering compelling insights
  • Leverage shopper and consumer insights in the development of category strategies and retailer relevant sell stories.
  • Integrate information from many sources and develop actionable insights and recommendations
  • Provide expert analysis and insight to Customer Team members so they are able to effectively make optimal decisions in the marketplace, and share that learning across the broader organization.
  • Keeps abreast of developments and best practices in category management. It is expected that you will pursue the knowledge needed to improve departmental capabilities and improve professional competence.
  • Participate in account strategic planning process.
  • Act as a strong, clear, objective, and inspiring voice of enterprise Customer Team
  • Utilize both internal and 3rd party consumer/market trends and analysis to inform portfolio strategies for the Customer Team.

Qualifications/Requirements

  • Bachelors Degree required; MBA a plus.
  • 3+ years of Category Management, Insights, or Analytics experience within the consumer packaged goods industry
  • 3+ years experience in analyzing and interpreting data.
  • Demonstrated analytical, critical thinking and thought leadership skills.
  • Strong PC skill set (Access, Excel, PowerPoint, Word)
  • Experience with standard data resources and solutions (Syndicated POS and Panel).
  • Strong communication and presentation skills, ability to interact confidently and effectively with team members, management and the customer.
  • Collaboration is essential in this role as the person will work very closely with account sales leads, cross-functional teams as well as the retailer directly
  • Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously
  • Must be eligible to work in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Rogers","state":"Arkansas

Categories

Posted: 2020-10-08 Expires: 2020-11-07

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Associate Category Manager, Frito-Lay Snacks

PepsiCo Inc.
Rogers, AR 72756

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