1+ months
2018-02-012018-06-23

Associate Director, CRM Marketing

Walmart
San Bruno, CA 94066
950043BRReq ID:950043BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Associate Director, CRM MarketingPosition Summary:This position will be responsible for the overall strategy and implementation of our marketing lifecycle campaigns; planning, designing and implementing the welcome, nurture, retention and loyalty programs, evaluating the effectiveness of the programs, and ensuring integration across departments. Working with the relevant stakeholders across category marketing, creative and product management, this position will lead the strategy and build of nurturing programs for Walmarts customers.

This individual will also work closely with our data and operations teams to produce views of nurturing, retention and reactivation effectiveness. Using that information, this individual will lead the creation and optimization of the nurturing and loyalty programs to maximize return, retention and efficiency across the customer lifecycle.

Responsibilities

Build, implement, monitor and improve Walmarts email marketing strategy, test plans and automation plan development with deep collaboration and coordination across marketing, design and technology teams

Govern the strategy and management of email at Walmart by developing and managing nurture flows for customers that are aligned with Walmarts business strategies

Manage the customer database by creating customer targeting and segmentation strategies and maintain list health and performance

Work with our email, owned channels and marketing teams to create emails, landing pages, forms, reports and other related infrastructure to support corporate and omni-channel campaigns

Partner with the technology team to develop strategies and product implementations aligning the various parts of Walmarts marketing stack

Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management

Develop and manage a testing strategy to continuously optimize CRM programs, emails, landing pages, and complete campaignsCity:SAN BRUNOState:CAPosition Description:This position will be responsible for the overall strategy and implementation of our marketing lifecycle campaigns; planning, designing and implementing the welcome, nurture, retention and loyalty programs, evaluating the effectiveness of the programs, and ensuring integration across departments. Working with the relevant stakeholders across category marketing, creative and product management, this position will lead the strategy and build of nurturing programs for Walmarts customers.

This individual will also work closely with our data and operations teams to produce views of nurturing, retention and reactivation effectiveness. Using that information, this individual will lead the creation and optimization of the nurturing and loyalty programs to maximize return, retention and efficiency across the customer lifecycle.



Responsibilities

Build, implement, monitor and improve Walmarts email marketing strategy, test plans and automation plan development with deep collaboration and coordination across marketing, design and technology teams

Govern the strategy and management of email at Walmart by developing and managing nurture flows for customers that are aligned with Walmarts business strategies

Manage the customer database by creating customer targeting and segmentation strategies and maintain list health and performance

Work with our email, owned channels and marketing teams to create emails, landing pages, forms, reports and other related infrastructure to support corporate and omni-channel campaigns

Partner with the technology team to develop strategies and product implementations aligning the various parts of Walmarts marketing stack

Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management

Develop and manage a testing strategy to continuously optimize CRM programs, emails, landing pages, and complete campaigns







+ Develops business strategies for assigned Marketing categories (for example, search engine optimization (SEO))

+ Develops continuous improvements to online marketing systems, processes, and capabilities

+ Drives the execution of multiple business plans and projects

+ Ensures business needs are being met

+ Manages the budget for assigned Marketing category (for example, search engine optimization (SEO))

+ Manages vendor relationships and contracts for Marketing initiatives

+ Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

+ Provides guidance across the company (for example, international markets) regarding Marketing processes

+ Provides supervision and development opportunities for associates





#LI-JC1Minimum Qualifications: Master's degree in Business Administration or related field and 4 years experience in Marketing or a related field OR Bachelor's degree in Business, Marketing, or related field and 7 years experience in Marketing or related field OR 11 years experience in Marketing or related field.Additional Preferred Qualifications: 3 years of supervisory experience

5 years marketing experience in a consumer packaged goods or retail environment

5+ years experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo etc.)

HTML experience Omniture experience

Demonstrated ability to execute successful projects with minimal supervision in a fast-paced environmentCategory:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Marketing team brings the Walmart brand to life with an unmatched level of ingenuity, collaboration and a customer-centric focus. Our team of strategists, designers, writers, producers and art directors orchestrate online engagement opportunities that drive conversion, loyalty and repeat visits among 1.5 billion customers globally. Its something were proud to hang our creative hat on.

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Associate Director, CRM Marketing

Walmart
San Bruno, CA 94066

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Walmart
San Bruno, CA
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