1+ months

Associate Director, Marketing Analytics (Category)

Walmart
San Bruno, CA 94066
1202793BRReq ID:1202793BRCompany Summary:The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the worlds largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.Job Title:Associate Director, Marketing Analytics (Category)Position Summary:The Marketing Analytics team helps drive business strategy by synthesizing performance metrics into actionable insights across key product categories and marketing channels. The team sits within Digital Marketing which is part of the US Walmart.com organization. The Business Intelligence function within Marketing Analytics supports both Category Marketing (Entertainment, Everyday Living, Home, Fashion, Enthusiast & Professional) as well as Channel Marketing (Email/Push, Paid Search, Organic Search, Display, Affiliates, Social, Mobile, Video and other new and emerging channels). Marketing Analytics is a new high growth team that is being built to help accelerate Walmarts aggressive online eCommerce goals.City:SAN BRUNOState:CAPosition Description:**Position can be located in San Bruno, CA; Hoboken, NJ or Bentonville, AR. As the Associate Director, Marketing Analytics Category Marketing, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our marketing in order to drive aggregate performance for Walmart.com. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e. SQL/Hive/Hadoop/Cloud, Adobe Analytics, VisualIQ, Tableau/ThoughSpot/Looker, etc.). Key projects include Attribution, Experimentation, and Optimization. This role is highly visible since it must work cross functionally along with Category Marketing, Channel Marketing, Product Management, and IT and is charged with identifying areas of opportunity to drive revenue through data-driven best practices. Given the size and scale of marketing at Walmart.com this position will have significant impact across the organization. Responsibilities: Develops business strategies for assigned Marketing categories (for example, search engine optimization (SEO). Develops continuous improvements to online marketing systems, processes, and capabilities. Drives the execution of multiple business plans and projects. Ensures business needs are being met. Manages the budget for assigned Marketing category (for example, search engine optimization (SEO). Manages vendor relationships and contracts for Marketing initiatives. Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity. Provides guidance across the company (for example, international markets) regarding Marketing processes. Provides supervision and development opportunities for associates.Minimum Qualifications: BA/BS in Business, Marketing, Mathematics, Statistics or related field (or equivalent experience) 9+ years of experience in data analysis or an analytical capacity 5+ years of experience in Marketing Analytics, Digital Analytics, or Customer Relationship Management (CRM) 4+ years of experience leading cross functional teams and influencing Marketing, Finance, Business Ops and Engineering. Additional Requirements Proficient SQL programming skills with an understanding of database capabilities and experience of integrating, structuring, and analyzing large amounts of data from diverse sources. Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, ThoughtSpot, Looker) to blend data from multiple sources to help answer multi-dimensional business questions Experience with statistical concepts and knowledge of Test/Control methodologies Expert level understanding of Microsoft Office suite especially Excel and PowerPoint Strong analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter. You can communicate technical material to a range of audiences and to tell a story that provides insight into the business You embrace tackling complex problems with a high degree of ambiguity. Travel 10-20% of the time mainly to Hoboken, NJ (Jet.com) and Bentonville, AR (Walmart, Inc.)Additional Preferred Qualifications: MBA or Masters Degree in Mathematics, Statistics or a related technical field Background in Digital Marketing Analytics, Retail and/or eCommerce Experience with A/B and Multivariate test design and implementation Retail and/or eCommerce industry experience in a heavily data-driven environment preferred Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display). Preference will be given to candidates with experience optimizing paid media channels through advanced Marketing and Ad Technology (i.e. Marin, Kenshoo, Google DoubleClick & Adwords, etc.) Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.) Preference will be given to candidates with a working understanding of attribution and the differences between rules-based last click attribution versus algorithmic multi-touch attribution. Additionally, experience with Media Mix Modeling is a plus. You have a passion for working in a fast-paced agile environmentCategory:Marketing Brand:Walmart.com

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Posted: 2019-02-07 Expires: 2019-10-19

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Associate Director, Marketing Analytics (Category)

Walmart
San Bruno, CA 94066

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