1+ months

Associate Paid Media Manager

Atlanta, GA 30303
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cp\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003C/p\u003EThe Associate Paid Media Manager is responsible for executing and optimizing all paid media investments for THD (which amount to over $600m annually). This includes Search, Social, and Display. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills needed in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to the broader media and merchandising teams. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision making process.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E55% - Execute Paid Media plans developed by the Media Strategy Team, which are informed by the long-term strategy and goals for Stores and Online. \u003Cbr /\u003E 25% - Develop feedback loop with the Media Strategy Team to describe any changes/course corrections to these Media Plans based on real-time opportunities. \u003Cbr /\u003E 20% - Develop reporting tools and measure ongoing effectiveness of homedepot.com s activities against top industry benchmarks\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003EThis position reports to Sr Manager of Paid Media. \u003Cbr /\u003E This position has 0 direct reports.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003ELocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E\u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003ETypically requires overnight travel less than 10% of the time.\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003EMust be eighteen years of age or older.\u003Cbr /\u003EMust be legally permitted to work in the United States.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003EThe knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E3 years\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003E3 to 5 years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer\u003C/li\u003E\u003Cli\u003EPrevious experience with retail websites and analytics\u003C/li\u003E\u003Cli\u003EPrevious experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook ? experience with newer properties such as Pinterest and Twitter a major plus.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E\u003C/strong\u003E-Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. \u003Cbr /\u003E-Presentation and writing skills\u003C/div\u003E

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Posted: 2020-01-31 Expires: 2020-04-28

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Associate Paid Media Manager

Home Depot
Atlanta, GA 30303

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