1+ months

Audience Manager, Strategic Marketing

Atlanta, GA 30303
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003Cbr /\u003E \u003C/strong\u003EThe Audience Manager, Strategic Marketing will be responsible for both driving the strategy of and execution behind THD\u0027s audience marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies leading to customer need focused marketing campaigns. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing the evolution of audience-based marketing at The Home Depot. This person will have a deep understanding of audience marketing inclusive of utilizing data, analytics and technology to lead the development and execution of marketing strategies to create personalized 1-1 experiences according to rapidly evolving technology and data capabilities. They will deliver ongoing recommendations and updates to improve the customer experience, delivery mechanisms and content relative to KPIs. This person will provide thought leadership and help shape impactful innovation by stimulating customer-centric design. They will work across functional groups as a means to explore new technology integrations that better the customer experience while exposing more of the customer journey.\u003Cstrong\u003E\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EPartner with Media leadership and Agile team to develop media recommendations that support Agile goals and objectives\u003C/li\u003E\u003Cli\u003EDirect media teams on creation and execution of Agile media plans\u003C/li\u003E\u003Cli\u003EDevelop and maintain strong relationships with marketers and cross-functional teams (creative, social, finance, Consumer Insights, CRM, HD.Com, PR, etc.)\u003C/li\u003E\u003Cli\u003EAnalyze and report on media performance and incorporate learning into current and future planning. Agile will require very regular reporting \u0026 optimization (near real-time)\u003C/li\u003E\u003Cli\u003EBudget management and stewardship of media buys\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E This position reports to Sr Manager of Agile Marketing\u0026nbsp;\u003Cbr /\u003E This position has no Direct Reports\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003E Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less than 10% of the time.\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E The knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E5 years\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003E Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003ERetail Marketing experience\u003C/li\u003E\u003Cli\u003EPrevious client-side experience\u003C/li\u003E\u003Cli\u003EBudget Management\u003C/li\u003E\u003Cli\u003EData analytics experience\u003C/li\u003E\u003Cli\u003EAgency Account/Project Management\u003C/li\u003E\u003Cli\u003EDMP, programmatic buying, audience-centric marketing experience is a plus\u003C/li\u003E\u003Cli\u003EMasters degree a plus\u003C/li\u003E\u003C/ul\u003E\u003Cbr /\u003E \u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003C/strong\u003E \u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EStrong leadership abilities and experience managing teams and cross-functional work relationships, both internally and with external agency and media partners\u003C/li\u003E\u003Cli\u003EHighly organized with ability to combine strategic direction with hands on tactical execution\u003C/li\u003E\u003Cli\u003EStrategic thinker with demonstrated ability to conceptualize and build integrated media plans\u003C/li\u003E\u003Cli\u003EStrong presentation skills with ability to gain alignment on recommendations\u003C/li\u003E\u003Cli\u003EMust be proficient in Excel/Word/Powerpoint\u003C/li\u003E\u003Cli\u003EMust be able to manage and prioritize multiple tasks/responsibilities\u003C/li\u003E\u003Cli\u003EMust be organized and a strong communicator\u003C/li\u003E\u003Cli\u003EWorking knowledge of marketing, finance, advertising, merchandising and operations\u003C/li\u003E\u003Cli\u003EBuilds effective partnerships throughout the organization\u003C/li\u003E\u003Cli\u003EPartners with Director(s) to set strategy and long term media plan for Agile marketing\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E


Posted: 2020-01-17 Expires: 2020-04-18

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Audience Manager, Strategic Marketing

Home Depot
Atlanta, GA 30303

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