1+ months

Brand Communication & Partnership Lead

Pfizer
Jakarta
**Division:** Pfizer Biopharma Group - Vaccine

**Job Location:** Jakarta, Indonesia



**Background:**

IPD (Invasive Pneumococcal Disease) remains a major cause of child mortality for children under 5 years of age. However, majority of toddlers in Indonesia do not receive PCV (Pneumococcal Conjugate Vaccine). It is essential to raise awareness among parents of the risks of IPD and as well as the importance of vaccinating children. On top of that, many adults (+50 years old) are at increased risk for pneumococcal disease and most of adults don't know the risks and benefits of PCV.



**Role Summary:**

This position will primarily lead the development and implementation of Prevenar 13, both for pediatric and adult indication through various on-line and off-line campaign (patient awareness campaign), and identify and liaise partnership with government, NGOs and media for patient education programs. **This position is single contributor that will directly reporting to Category Lead of Therapeutic Areas in Pfizer Indonesia.**



**Responsibilities:**



**1. For PCV (Pneumococcal Conjugate Vaccine) Awareness Campaign for Pediatric**



+ Develop and implement PCV patient awareness campaign based on deep understating of customer insights including patient journey, touch points and unmet needs of targeted moms in urban areas to achieve target awareness level on 1) risks of pneumonia, 2) importance of PCV 3) benefits of dose compliance

+ Lead and liaise with partners and vendors for PCV/Pneumonia Awareness Campaign and Programs including off-line and on-line/digital channels such as social medias such as Instagram (IG), Facebook and YouTube and Bloggers/Influencers

+ Identify and lead partnership and collaboration with government such as Ministry of Health and Indonesia's CDC and other NGOs such as UNICEF and Save The Children for patient education programs and initiatives

+ Closely work with Marketing and Public Affairs to create synergy and materialize business opportunity

+ Support commercial team for hospital for content development and program design; partner with our hospital team in program implementation

+ Work closely with Regional Therapeutic Area Read and Liaise with Global Brand Team to leverage and adopt global assets regarding patient campaign and patient education

+ Set KPIs and monitor to measure campaign impact



**2.** **Responsible for PCV (Pneumococcal Conjugate Vaccine) Awareness Campaign for Adults**



+ Develop PCV patient awareness campaign based on deep understanding of consumer insights including patient journey, touch points and unmet needs of adult PCV

+ Identify key barriers and triggers for adult PCV vaccination and implement PCV campaign to increase awareness and vaccination of PCV for adult indication



**(( This position will expand its role to support development and implementation of patient engagement and partnership for other portfolio in Pfizer Indonesia. ))**



**Key Qualifications:**



+ Bachelor's degree in Communication or any relevant discipline.

+ Minimum 5 years+ of corporate/brand communication experience (Experience in Healthcare/pharmaceuticals is preferred)

+ Strategic thinking

+ Innovation and out of box thinking

+ Strong communication in writing/content management

+ Experience in digital campaign/marketing including social media management

+ Strong interpersonal skill and Experience in stakeholder management or partnership program

+ Involvement in managing a child/maternal care and exposure in general patient/consumer engagement or immunization related programs is preferred

+ Fluency in English



\#LI-PFE



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research

Categories

Posted: 2020-08-04 Expires: 2020-10-03

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Brand Communication & Partnership Lead

Pfizer
Jakarta

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