1+ months

Brand manager

Pfizer
Hedgesville, WV 25427
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

**Responsibilities**

**Execution of brand tactitcs** Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; **Develop brand promotional materials and training** Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; **Support to develop brand plan & management & cross-functional leadership** Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc



**POSITION RESPONSIBILITIES**

**Accountable**

Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;



**Shared** **Accountability**

BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;



**ORGANIZATIONAL RELATIONSHIPS**

RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)



**EDUCATION AND EXPERIENCE**

**Qualifications:**

Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience



**TECHNICAL SKILLS REQUIREMENTS**

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:



+ Functional/Technical Skills

+ Acts Decisively

+ Seizes Accountability

+ Grows Self

+ Change Agile

+ Self Awareness

+ Commits to "One Pfizer"

+ Peer Relationships



Expect candidates to demonstrate these commercial /management competencies



+ Market, Customer, and Competitor insight

+ Strategic and operational business/Market planning

+ Market Execution

+ Marketing Innovation

+ Data analysis, interpretation and communication

+ Performance and program metrics



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Categories

Posted: 2019-08-12 Expires: 2019-12-13

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Brand manager

Pfizer
Hedgesville, WV 25427

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