19 days old

Business Development & Category Senior Manager, Allied Brands

White Plains, NY 10601
Auto req ID: 218928BR

Job Description

About PepsiCo!

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Winning with Purpose reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

PepsiCo continues to be at the forefront as the categorys share leader and growth driver. Were excited to see what we can accomplish with your skills, ideas, and perspectives. Are you in?

What's Your Role?

The Senior Manager will drive strategic & tactical planning on the Allied Brand Categories by leading analytic insights, identifying big bet opportunities for Net Revenue growth, outlining courses of action to enable the sales team to attain their annual objectives and goals. This role is accountable for leading with shopper and sales insights, developing and managing the Shopper Learning Agenda through owning content development for selling tools and stores.

Additionally, the role will be responsible for working cross-functionally among Commercial Sales Planning, Marketing, Consumer Insights, Analytics, and Finance to navigate a path for sustained growth in a highly complex and quickly evolving set of categories, representing $2.3B in annual sales. This position will report to the Vice President of Allied Brands. Key constituents are Senior Director of Rockstar Energy, Directors of KDP and Non-Carb Allied Brands as well as division Sales, Marketing, Category Management, Insights and Analytics, as well as Sales Directors (across channels).

Key Responsibilities:
  • Identify, quantify, and prioritize cross-channel strategies and tactics as part of Strategic Business and Annual Operating Plan [$2.3B in Net Revenue annually], including channel/pack mix management, price realization, and share implications
  • Developing annual Learning Agenda through independent research on category, competitive analysis, shopper insights from scan/panel data, ultimately working closely with Marketing, Shopper and Consumer Insights to develop actionable tactics for optimizing sell-in of new product innovation and retail execution performance
  • Drive disruptive change by leading in-market tests and strategic Division initiatives, and serving as a Subject Matter Expert for customer and division meetings
  • Lead Innovation Planning process across Sales, Marketing, and Finance functions setting Field KPIs for Assortment and Innovation
  • Primary driver of turnkey selling tools, including the development of the insights-driven storyline and customer-centric selling materials
  • Lead and guide other team members on ad-hoc Division/National Account projects and initiatives


  • Bachelor degree, MBA preferred
  • 5+ years of progressive sales, category management, and strategy experience
  • The ability to lead without formal authority, influencing and securing resources
  • Excellent collaboration, communication, organizational awareness and strategic influencing skills
  • Comfort with ambiguity and the ability to drive decisions through critical thinking and structured problem solving
  • Advanced understanding of syndicated and consumer Data (IRI, AC Nielsen, etc.)
  • Experience managing third-party vendors to drive Learning Agenda research
  • Strong understanding of P&L Drivers
  • Proven analytical abilities
  • Advanced experience with Excel, PowerPoint and database management skills
  • Project Management Skills
  • This position is limited to persons with indefinite right to work in the United States

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"White Plains","state":"New York


Posted: 2020-11-13 Expires: 2020-12-13

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Business Development & Category Senior Manager, Allied Brands

PepsiCo Inc.
White Plains, NY 10601

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