14 days old

Channel Marketing Manager

Lytx, Inc.
San Diego, CA 92121
  • Job Code

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Channel Marketing Manager
Office - San Diego, CA

Full time

Innovation Lives Here

You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.

Lytx is looking for an individual that is looking to help develop and grow the channel. The Channel Marketing Manager applies channel knowledge to develop and execute programs to reach a variety of relationships Lytx has established in the indirect market including resellers and strategic partnerships. Channel management activities include developing programs, training, and tools to provide the needed support for channel partners to effectively offer Lytx solutions to their customers.

Key Accountabilities will include:
  • Builds a sustainable competitive advantage through enabling and driving strategic partnerships that unlock customer value and purchase convenience through the marketing and delivery of Lytx solutions.
  • Maximizes revenue and profit through insightful indirect channel strategies and relationships well supported by Lytx marketing and sales.
  • Develops channel-related marketing plans and programs, in sync with Lytx business objectives and partner capabilities.
  • Support the growth and development of channel partners through a defined partner program and portal promoting strategic marketing campaigns for sales enablement.
  • Develop and execute programs to build partner demand and pipeline by creating a broad range of channel content and supporting communications to educate and drive revenue.
  • Set channel performance goals and metrics, ensuring that marketing strategies are appropriately targeted
    • Work with Marketing, Sales and Channel team to determine market-, region- and partner-specific strategies, including support / participation in local shows and events, serving as the Lytx product and program expert
    • Work with extended Channel management team to develop partner promotion strategies and structure
    • Work with the Product Marketing team to develop channel communication strategies for new product launches
    • Work with Portfolio Marketing Managers to develop channel strategies and programs to support reach and revenue goals for segments
  • Work cross-functionally with key stakeholders, to coordinate and execute channel campaigns, promoting results through relevant KPIs and performance metrics.
  • Ensures that indirect channel partners and resellers have the information and tools required to effectively market and communicate the value of Lytx solutions to their customers.
  • Develop and execute programs to assist and/or incent channel partners and referral resellers in the delivery of Lytx products, solutions and services.
  • Other duties as assigned.

Education, Experience and Qualifications:
  • Bachelor degree (or equivalent experience) in Marketing or related field plus 7 years of experience with in business-to-business marketing
  • Experience developing scalable sales tools to support diverse channel needs
  • Passion for campaign & programs
  • Strong analytic capability
  • Direct and indirect Channel marketing experience with VARs, integrators, and strategic partners

Posted: 2020-10-09 Expires: 2020-11-09

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Channel Marketing Manager

Lytx, Inc.
San Diego, CA 92121

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