12 days old

Commercial Strategy Mngr Onco

Pfizer
Bratislava, Bratislavský kraj 811 06
**Role Profile Commercial Strategy Manager -**

**Oncology Slovakia**

**Reporting To Oncology Sub-Cluster Lead (CZ-HU-SK)**

**Location Bratislava**

**Date June 2020**



**ROLE PURPOSE**

Responsible for representing oncology brands across the country and accountable for managing the associated revenues and OPEX. The Commercial Strategy Manager ensures the execution/roll-out of the customer strategies and activities across the country developed by the regional commercial teams and any customized tactical initiatives developed locally.



**KEY DIMENSIONS**



+ Steers the development and/or implementation of best in class customer strategies that meet business needs in the country and, which are aligned with regional strategies.

+ Responsible for brand/portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the Oncology business potential. CSM Ensures timely updates to asset/market assumptions and maintains vigilance for any changing / marketplace dynamics.

+ Leads to ensure seamless integration of regional strategy into country business, acting as key liaison between country and regional commercial teams. Shares country needs and insights with regional team as a key input into regionally developed strategies and activities. Involved in regional work streams and meetings as required.



**3.Key Accountabilities**

**Resource allocation:**



+ Accountable for the development and execution of the brand(s)/tumour area operational plan, including the delivery of a robust country forecast, which is based on clearly defined assumptions for the tumour area (e.g. calculates product investment budgets, develops product forecasts, proposes resource allocation, customer value proposition, including stakeholder mapping, segmentation/targeting)

+ Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes.

+ Allocates OPEX based on business potential and makes intelligent decisions using the best available ROI models. Leads cross-functional team decision making on deployment of DME. Maintains ownership of forecasting approach for operating plan and LE submissions.



**Customer:**



+ Develops customer focussed strategies/initiatives for respective disease area/tumour type(s).

+ Seeks and develops customer and market insights through direct customer contact at 1:1's, meetings and congresses.

+ Drives and implements compliant customer facing activities for brands (customer programs, symposia, policy, PR and ad boards) which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives. Responsible for ongoing maintenance and development of this group. Accountable for key customer/hospital relationships in line with brand and tumour area needs.

+ Liaises with GL&S to manage supply issues as needed



**Policy:**



+ Provides appropriate level of support to market access activities, as defined by Oncology Country Lead

+ Drives cross functional plan to shape change and direction of national healthcare policy and develops initiatives to positively influence the environment. Ensures brand is maintained on national reimbursement list and that appropriate strategies are developed that results in long term inclusion on listing/reimbursement.

+ Supports and shapes HTA submissions to relevant bodies in country and ensures that programmes are in place to build widespread advocacy for the brand.

+ Translates national policy for local field and account teams to ensure that brand strategies are aligned to the newest HC system structure and that local policy is optimised for tumour area.



**Culture:**



+ Leadership of activities across functions (medical, sales and access), where collaboration is needed to achieve success.

+ Ensures compliance with all regulations, codes of practice and SOPs across all marketing plans and activities

+ Demonstrates OWN IT on a daily basis and drives cross-functional teamwork in line with this culture. Engages in straight talk and encourage others in the XFT to behave in this manner.



**4. Skills, Knowledge, QUALIFICATIONS, Experience**



+ Thorough understanding of Oncology customer environment

+ Identification of opportunities to align with customer needs to drive European and country strategy.

+ Degree level qualification in marketing or business with a proven track record in science or medical; science or medical background with proven business acumen

+ Minimum level of 3 years pharmaceutical experience in marketing

+ Oncology expertise

+ Ability to develop customer value proposition and messaging to drive brand revenues

+ Proven record in project management and delivering on budget and time, including knowledge of country implementation costs.

+ Relationship management; demonstrated track record of ability to influence others without authority.

+ Proven track record of effectively working in a matrix multi-cultural organization desired.

+ Proven ability to facilitate open discussion and debate amongst key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations.

+ Works towards common goals by supporting, encouraging and sharing information with colleagues.

+ Experience of accurate revenue forecasting and assumption generation.

+ Demonstr-ate OWN IT culture traits.

+ Ability to deal with ambiguity in the face of decision making.

+ Develop and champion new ideas and questions the status quo.

+ Ability to balance short term needs and long-term vision.

+ Ability to analyze, define and convey complex concepts and strategies in verbal and written formats to demanding audiences (internal and external).

+ Strong interpersonal skills required as well as excellent communication and presentation skills.



+ Positive "Can do attitude" with self-motivation, energy and drive

+ Highly developed negotiation skills,

+ Category B driving license,

+ Computer skills (MS Office applications),

+ Good knowledge of English,



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research

Categories

Posted: 2020-10-13 Expires: 2020-11-12

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Commercial Strategy Mngr Onco

Pfizer
Bratislava, Bratislavský kraj 811 06

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