19 days old

Consumer Insights Sr Manager, Innovation

Plano, TX 75074
Auto req ID: 227565BR

Job Description

The Consumer Insights Sr Manager is apart of the PepsiCo Global Insights team and will be responsible for leveraging marketplace curiosity to guide breakthrough innovation platforms. The role requires the design and execution of insight-led learning plans to drive human-centric empathy and intimate cultural understanding. This role is a crucial first step in facilitating agile concept and prototyping workstreams that support a culture of experimentation and entrepreneurialism across the organization.

  • Responsible for designing, executing, and delivering global insight studies to uncover investigating the consumer needs & job to be done that will guide Design Thinking led solutions
  • Representing the consumer in all workstreams: Driving empathy-first approaches during the ideation and idea refinement stages by creating close working partnerships with designers and engineers
  • Develop resight documents from multiple thick & big data streams in support of senior leadership meetings
  • Partner closely with marketing, commercialization, strategy and finance to drive RWOW as central to the Front End Innovation agenda
  • Conduct regular consumer & trend immersions by leading the development of research briefs, collaborating with research partners on inventive and inspiring experiences and ensuring those learnings are vividly driving live workstreams
  • Taking frequent initiative in discovering and curating consumer and category trends into strategic implications and creative inspiration designed to push traditional thinking
  • Build strong, two-way relationships with insight category leads, ensuring a truly collaborative approach to foundational insights, innovation, analytics and tracking
  • Become a champion of Global Insight team capabilities: ensuring internal capabilities are being constantly maximized and improved
  • Provide key insights and execution guardrails as part of Purposeful Positioning development & launch communication strategies for new initiatives
  • Travel - must be willing to travel up to 15%
#LI-USA

Qualifications/Requirements

  • Minimum 10 years in insights, planning, client-side innovation roles and/or marketing & innovation consultant roles, with experience in custom qualitative and quantitative consumer research (50/50 balance of qual & quant experience)
  • 5+ years of experience in qualitative exploration of JTBD/use case development
  • 5+ years of experience in brand and product concept writing
  • 5+ years of experience in design research & design thinking
  • This position is limited to persons with indefinite right to work in the United States
Bonus criteria:
  • 5+ years of experience co-facilitating & designing creative thinking workshops
  • Works closely with designers, brand creatives and/or product engineers
  • Can operate in a global matrixed organization with cross-functional teams
  • Minimum Bachelor's Degree. Advanced Degree a plus
Preferred:
  • Highly empathic team player who has a passion for new concepts contributes to idea development and is an enthusiastic learner
  • Comfortable in highly agile environments: a dynamic environment, making smart pivots in progress, adapting to needs on the fly
  • Well-versed in research methodologies and possess the ability to apply insights to address business challenges
  • Culturally curious & passionate about behavioral sciences must have a global mindset, ravenous appetite for trends, culture and human behavior
  • Creative problem solver with a highly organized approach to managing complexity an out-of-the-box thinker, able to think creatively & holistically, must be comfortable with high levels of complexity and open-ended questions
  • Storytelling a clear communicator, who can deliver findings in an engaging, fresh and impactful manner, cutting through the complexity to tell a simple, compelling narrative
  • Analytical horsepower able to cut to the core of issues efficiently, merge multiple data sources and develop multiple solutions to complex business problems
  • Reliable multi-tasking strong organizational skills, able to manage multiple projects simultaneously & ability to adapt to change
  • Strong initiative and results orientation, with a positive and pragmatic attitude to adversity

Relocation Eligible: Eligible for Limited Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Plano","state":"Texas

Categories

Posted: 2021-03-25 Expires: 2021-04-24

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Consumer Insights Sr Manager, Innovation

PepsiCo Inc.
Plano, TX 75074

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