10 days old

Content Marketer

New York, NY 10007
  • Job Code
    263559BR

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.


Your Role and Responsibilities

As a newly-formed marketing technology company, our aim is to not just unleash the brilliance in all marketers but within our own teams as well.

Our Content Marketer will drive the planning, execution and tracking of campaign content so that our stories and messages cut through the clutter. This role requires excellent creativity, communication, proactivity and attention to detail. Our Acoustic content targets marketers who want to orchestrate exceptional, differentiated customer experiences. You should be capable of both strategy and execution, understanding products, telling innovative stories, crafting campaign strategies, creating content and optimizing it based on data once its live.

The Content Marketer reports to Acoustics Head of Creative and is based in New York, NY.

Responsibilities include:

  • Content strategy: Assist in developing the content strategy for evergreen content, our blog, and campaigns. Youll help write effective value propositions and narratives, research relevant product and competitive information, and leverage consumer insights gained through data and testing.
  • Campaign strategy: Youll work closely with our Campaign Manager to understand audience, competitive content, and campaign performance data and insights, as well as create buyer-centric content journeys.
  • Content distribution: Work with performance, social media, internal communications, and digital teams to ensure campaigns are promoted and amplified across paid, owned and earned channels. Ensure that performance data and insights are fed back to the team.
  • Blog management: Includes ideating, editing, SEO-optimizing and scheduling.
  • Content ideation: Must be maniacally focused on creating fresh, innovative content that sparks connections with our target. Lead the ideation process to turn data/insights into thought starters and stories.
  • Content creation: Write asset briefs that are aligned to the creative vision. Own the creation of the brief for the content creators (whether internal or external) to consider as part of the RFP process. Help create some assets, which may include writing copy for websites, registration forms, emails and social content. Give visual guidance on all assets as well.
  • Production oversight: Own content production across channels and format types: Written, video, interactive, and social assets from upper funnel through lower funnel, paid media, and events. Work with and manage creative/editorial resources to develop original content including briefing content vendors, managing production timelines, and reviewing assets to deliver on the brief and brand standards. Must be able to keep production on track and manage consolidating feedback and approvals from multiple stakeholders.
  • Analysis and content optimization: Measure and monitor all content asset performance to ensure quality and performance of content created on all channels. Conduct A/B tests and make recommendations for optimizations, killing and extending content based on performance.




Required Technical and Professional Expertise
  • 7 years of content strategy and creation experience
  • Quick ability to learn new tools, processes, and products
  • Proven success in telling compelling stories that have driven business results
  • Strong project management skills
  • Excellent writing and communication skills
  • Ability to thrive in a fast-paced environment



Preferred Technical and Professional Expertise
  • 10 years of content strategy and creation experience



About Business Unit
At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.


Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.


About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.


Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.


Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-10-05 Expires: 2019-11-04

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Content Marketer

IBM
New York, NY 10007

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