1+ months

Country Brand Lead


Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Champix/Internal Medicine Global Brands (PEH Legacy), ensuring the realization of revenue and profitability targets in country


s Provide local insights and brand feedback to IMB Internal Medicine Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)

s Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

s Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

s Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

s Forecast brand performance and track progress towards target

s Allocate and execute in country brand budget

s Cross-functional brand leadership - across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment

s Train Field Force on product positioning and prioritization

s Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

s Working with NGOs and engaging with government stakeholders



s Brand Plan: review of brand strategies by regulatory / legal

s Campaign Development: Select best fitting modules for country needs

s Promo Meetings: Manage compliance review of materials

**Shared Accountability**

s Develop country Op Plan and influence sales targets and brand A&P allocations (with IMB CM/Internal Medicine Lead and RTAL/BIL)

s Long-range forecasting (with IMB CM/Internal Medicine Lead and RTAL/BIL)

s Revenue adjustments, as needed (with IMB CM/Internal Medicine Lead and RTAL/BIL)

s Develop promotional meetings strategy (with IMB CM/Internal Medicine Lead and RTAL/BIL)

s Validate brand-specific messages, design training (w/medical, regulatory)

s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical and Public Affairs & Policy



s 5-10 years of marketing experience

s Bachelor's Degree; master degree or MBA desired


Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (people manager roles):

+ Demonstrates business acumen

+ Acts decisively

+ Seizes accountability

+ Holds people accountable

+ Grows-others

+ Leads change

+ Self-awareness

+ Commits to "One Pfizer"

+ Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

+ Marketing , Customer and Competitor Insight

+ Marketing Execution

+ Strategic and Operational Business/Marketing Planning

+ Data analysis, interpretation and communications

+ Performance and Program Metrics

+ Exceptional interpersonal skills

+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTAL/BIL, IMB Country Lead, Internal Medicine Lead)

+ Exceptional prioritization -among/across brands, resource-constrained context;

+ Vendor management

+ Proficiency in the local language as well as English proficiency

+ Leading Policy Shaping Strategies


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.


Posted: 2019-11-04 Expires: 2020-03-07

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Country Brand Lead


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