1+ months

Digital Brand Designer

Los Angeles, CA 90012
Auto req ID: 223080BR

Job Description

Why PepsiCo?

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Rockstar Energy Drink and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Why PepsiCo Design?

At PepsiCo design, we have a saying: Were crazy enough to think we can inspire the future. This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCos beverage, snacks and nutrition portfolios, with todays hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.

Our Opportunity:

The Digital Brand Designer is responsible for execution of comprehensive digital brand design and graphic design projects for multiple brands. Successful candidates will demonstrate superior ability to drive design thinking from ideation thru concept development, refinement, and execution. Creating high quality design solutions by directly executing design and leveraging internal/external design resources. Ideal candidates take their craft seriously, but also enjoy designing quick hits for laughs and likes. Youre part meme artist / part editorial designer, hungry to redefine the model for editorialized social content.


Designer: Responsible for partnering across different types of design projects.

  • Ideally he/she has a background in digital design for consumer brands
  • Technically solid, able to illuminate ideas and visualize design stories across a variety of established and emerging digital platforms
  • Will have a strong understanding of graphic design, illustration, animation, video editing and gifs
  • Designing contemporary editorial templates for Instagram, Twitter, Facebook, YouTube, TikTok, Twitch and more
  • Working with animators to design and prepare graphics for video content
  • Great sketching skills and idea development techniques to create and communicate concepts
  • Collaborative, able to ideate and construct ideas within a team-based design environment


  • 2-4 years of studio or relevant experience
  • Brand + Digital design background/ 360 identity
  • BFA or MFA in Design
  • Strong skills in Adobe Creative Suite
  • Familiarity or experience with 3D rendering, animation and video editing
  • Ability to quickly learn new software and integrate into daily work
  • Confidence navigating color theory, typography, experimental layout design, photo manipulation, and color correction
  • Strong organizational skills able to manage and keep track of multiple working files
  • Ability to work both independently and collaboratively from idea to execution and distribution
  • Fluent in Instagram and meme humor
  • Youre plugged into the street-style / hype-culture scene
  • Youre proactive and constantly looking for opportunities to push your own designs
  • You can judge how much time to dedicate to a task based on the volume of work
  • Ability to deliver at the speed of internet culture
  • Your attention to detail is unmatched
EEO Guidelines: PepsiCo is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status.

If youd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Los Angeles","state":"California


Posted: 2020-12-08 Expires: 2021-02-06

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Digital Brand Designer

PepsiCo Inc.
Los Angeles, CA 90012

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