28 days old

Digital Marketing Manager - Agile

Charlotte, North Carolina
  • Job Type
    Employee
  • Job Status
    Full Time
  • Shift
    1st Shift
  • Jobs Rated
    th

Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders

  • Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines
  • Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
  • Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
  • Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. 
  • Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
  • Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.  Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.  
  • Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
  • Stay current on the changes taking place in the digital environment.  Research and evaluate industry trends, the competitive environment and emerging technologies.   Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
  • Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
  • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.  
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities. Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Ability to influence others to adopt a new perspective.
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Requirements

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field
  • 7+ years of related experience or an equivalent combination of education and experience
  • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services. 
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
  • Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Ability to influence others to adopt a new perspective.
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

 

Preferred and Technical Qualifications:

  • Master's degree or MBA and previous experience in the banking industry.
  • Experience developing digital marketing strategies that drive traffic and conversions
  • Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
  • Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
  • Working knowledge of American Disabilities Act (ACT) compliance requirements
  • Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
  • Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
  • Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
  • Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers.
  • Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation.

 

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

 

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

 

BB&T and SunTrust formed Truist with a shared purpose—to inspire and build better lives and communities. With our combined resources, collective passion, and commitment to innovation, we’re creating a better financial experience to help people and businesses achieve more. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S.

 

Categories

Industry

  • Banking / Finance

Jobs Rated Reports for Marketing Manager

Posted: 2021-04-19 Expires: 2021-05-19

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Digital Marketing Manager - Agile

Truist Financial
Charlotte, North Carolina

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