17 days old
2018-05-102018-06-09

Digital Specialist

Instron
Norwood, MA 02062



Digital Specialist



Instron is a global organization that designs, manufactures, sells and services materials testing systems.  Instron is a clear global leader in materials testing applications and its leadership in the marketplace is continually expanding.  You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.

 


The Opportunity

 


Digital Strategist is a key position within Instrons digital marketing team.  The primary responsibilities of the role are to deliver the Instron message when and how customers want it, to maximize effectiveness and drive business strategy.  This requires working closely with cross functional teams throughout the go to market process and sales cycle, developing and implementing digital content and marketing plans with marketing managers, delivering digital marketing activities to the global and regional/local markets.  This is achieved through content development or modification and strategic context (when, how, where) focus and digital distribution channels. This role is also responsible for providing regular communication, support & training to the global marketing organization.  Specific responsibilities include:


 




  • Assist digital campaign strategies to amplify the value of Instrons content to our customers to support growth.



  • Manage digital campaign templates to deliver digital content and establish guidelines and training for use with the Global design team to maintain a consistent brand image.



  • Work with Marketing Managers to implement digital campaigns at global and regional level.



  • Develop metrics and KPI to measure digital campaign success, report out on success and propose methods for improvement.



  • Assist with digital campaign production Sitecore and other tools, content input, customer targets, etc.




 


Requirements



Successful candidates should have a strong understanding of current digital marketing channels usually acquired through a combination of completion of a Bachelors Degree in Marketing as well as least 2 years of marketing experience. 


 


Additional requirements include:


 




  • Strong cross-functional leadership skills and project management expertise.



  • Demonstrated knowledge of current digital marketing best practice and SEO.



  • Solid understanding of how marketing channel strategies work together, including paid search, social media, mobile marketing, PR, and email marketing.



  • A passion for customer relationships and business development.



  • Knowledge of Flash and Action Script, HTML5 and CSS3 is preferred.



  • Exceptional communication skills and have a proven track record of thriving in a team environment.



  • Highly proficient in managing projects with the ability to multi-task and work within deadlines.Must have excellent time management and organizational skills and a strong attention to detail.




 


 


Take this opportunity to join a successful and enthusiastic team where you can make a significant impact immediately.  Enjoy a competitive salary and generous benefits that includes health, dental, life and LTD insurance, 401k (with a great match), and a 100% tuition reimbursement program. 



 


Instron is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.




 



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Digital Specialist

Instron
Norwood, MA 02062

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Norwood, MA
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