23 days old

Digital Strategy & Campaign Planning Specialist - Minnetonka, MN

  • Job Code

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

UnitedHealth Group (UHG) is seeking a detail-oriented, creative, and results-driven Senior Digital Strategy and Campaign Planning Specialist. In this role you'll support the development of strategic plans that leverage our internal and external digital communications channels and make recommendations to drive channel performance.
As the Digital Insights Strategy and Content Planning Specialist, you'll use your breadth of knowledge across digital media to support and shape compelling digital experiences across our websites, social media platforms, and paid media channels. Leveraging your knowledge of digital analytics, you'll evaluate campaign performance, conduct competitor analysis, and lead ad hoc analysis to maximize the value produced by each channel. To succeed you'll need broad knowledge of digital channels, skills in supporting strategy and execution, and proficiency in campaign analysis. Plans move at a quick pace and involve many stakeholders, so flexibility, collaboration and communication are all key.
Primary Responsibilities:
  • Supports the development and implementation of strategic and tactical plans for communications initiatives aligned to our broader strategic positioning goals
  • Coordinates with channel owners, agency partners, and other stakeholders to ensure tactical campaign elements (content components, tracking, etc.) are fulfilled
  • Measures and analyzes effective practices to aid in the optimization of campaign performance across multiple channels
  • Partners with Digital Strategists and Content Creators to develop site testing and optimization plans
  • Plans and applies paid media in support of content initiatives
  • Delivers actionable insights and recommendations based on business and enterprise strategy
  • Provides ad-hoc campaign reporting and analysis as needed
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Posted: 2020-10-30 Expires: 2020-11-29

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Digital Strategy & Campaign Planning Specialist - Minnetonka, MN

UnitedHealth Group

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