5 days old

Director, Audience Engagement Marketing, Global Events - US Remote - 1305196

Cisco Systems Inc.
San Jose, CA 95113 Work Remotely

What You'll Do

As the Director, Audience Engagement Marketing, Global Events youll lead a team of skilled digital marketing professionals focused on driving demand for and from Global Event programs supporting a broad portfolio that includes proprietary, third-party, and executive events in collaboration with other Global Events Leaders.


Responsibilities include:

  • Build and scale demand generation, attendee communications, and digital strategy plans for in-person and digital events
  • Partner with Product and Regional Marketing teams to deliver campaigns to optimize targeted follow-up and conversion of event leads and opportunities
  • Build and execute marketing plans to meet registration and sponsorship goals for revenue-based events
  • Own analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment
  • Connect with the senior leadership team regarding program execution, results, and impact.
  • Develop, execute and measure targeted marketing campaigns to support audience acquisition for proprietary and third-party events
  • Develop and deliver integrated communications plans across multiple audiences (attendees, partners, etc.)
  • Integrate event marketing campaigns into Always On Journeys and relevant marketing activities
  • Partner with Insights and Analytics teams to develop dashboards to demonstrate event performance, including event-related assets
  • Deliver customer insights to Sales and Marketing teams based on event activity and analysis
  • Manage all technical aspects of key marketing systems that are part of the Cisco Marketing Tech Stack
  • Drive deployment of events websites

Who Youll Work With

The Cisco Global Events team drives significant business impact for Cisco by crafting the most engaging and innovative event experiences in the world for our customers, partners and employees. You will work with strategists, event experience designers, marketers, and technologists to deliver award-winning experiences.


Who You Are

You have a collaborative mindset, skilled at navigating a highly matrixed organization, focused on quantitative results, and is deeply committed to continuous innovation.

  • Results Driven. You are resilient, optimistic, and passionate about our business results while never compromising customer, partner, and team relationships.
  • Goal Oriented. You are skilled at understanding and proposing high-level goals and visualizing how best to execute processes to achieve those objectives.
  • A Natural Leader. You have a competitive spirit and a desire to win. You will take ownership of objectives and results, with having uncompromising ethical standards.
  • Highly Organized. You know how to juggle multiple requests, stay calm under pressure, prioritize, and then methodically fit the pieces of the puzzle together.
  • A Multi-Tasker. You know how to put out fires and have a willingness to do whatever it takes to get the job done. You plan for challenges but expect the best.
  • Trustworthy. You commit to earning our teams trust every day through your actions and transparency. You build a solid network at all levels of the company, including the office of the CEO.
  • Candid. You communicate broadly and often, providing clear purpose, direction, goals, and measures.
  • A Great Listener. You seek to understand different opinions and allow them to influence the direction.
  • A Chameleon. You love working across boundaries and have the ability to work with multiple teams in complex business engagements to build winning solutions for our audiences all in a single day.
  • An Innovator. You are curious and creative and you love taking on new challenges.

Requirements:

  • Bachelor's Degree in Marketing, Business, Communications, or relevant field. MBA preferred.
  • 10+ years of marketing experience, with an emphasis on audience acquisition and demand generation
  • 7+ years of experience leading a diverse team in a remote working environment
  • Strong project management and organizational skills, including a focus on meeting deadlines across a variety of deliverables
  • Very strong written, interpersonal, and communication skills
  • Recent experience deploying and promoting virtual events
  • Strong people leadership skills in accordance with Ciscos conscious culture
  • Familiarity with marketing technology and campaign management tools
  • Experience deploying marketing websites and advanced knowledge of web analytics metrics that impact business goals
  • Experience developing messaging and content in alignment with campaigns

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.


We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!


But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)


Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.


So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! 

Categories

Posted: 2020-10-14 Expires: 2020-11-13

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Director, Audience Engagement Marketing, Global Events - US Remote - 1305196

Cisco Systems Inc.
San Jose, CA 95113

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