1+ months

Director, Communications

Sodexo
Gaithersburg, MD 20877

Unit Description

Sodexo is looking for a Director of Communications who will act as the lead communicator for segment/business units; aligns with his/her market business leaders or assigned functional team(s) to be the first point of contact for external, brand and internal communications. Develops comprehensive communications plan annually and identifies key, specific communications that support the companys business strategy and overarching communications strategy. Helps advise segment to improve employee participation and employee engagement in relation to goals. Partners seamlessly with Digital Content and Public Relations leaders to provide integration and leadership of communications activities related to client areas.

 

Primary Duties:

  • Segment Content & Communications:  Builds and manages execution of NorAm-wide communications plans that align with segment business goals and priorities, incorporating their expertise of media relations, messaging, PR and digital content strategies. Issues and reputation management: Oversees and directs robust campaign(s) to solidify and improve overall reputation of brand in key markets. Serves as a trusted, senior counselor to the CEOs and leadership teams for the segments for all things Brand and Communications-focused.
  • Business Acumen: Deep understanding of the Brand & Communications strategy at the global and regional level as it pertains to their segment. Develops and maintains thorough understanding of Sodexos and the segments business objectives, offers and processes. Monitors the relevant competitors and industry trends in order to deliver strategies and campaigns focused on differentiation in a competitive market. Tracks and measures progress on the impact of brand & communications activities.
  • Global Project Management:  Drives global Brand & Communications initiatives within the segment. Leads project implementation and timely follow up.  Supports and contributes to the global segment brand & communications plans as needed
  • Internal Communications: Assists the segment in informing staff of key announcements and supporting change management from an advisory perspective
  • Thought Leadership Communications: Serves as the lead campaign manager and counselor for leveraging and positioning of the CEO and subject matter experts within the business units in their respective marketplace in order to build awareness, manage reputation and generate sales.
  • Keeps up to date with new and emerging digital media methods and trends to leverage digital publishing approaches. Analyses, reviews, and reports on effectiveness of digital content campaigns to maximize current and future results

 

Qualifications:

  • 7-10 years experience leading communications for a business or unit of comparable size (based on employees, revenue or a combination.
  • Proven track record managing integrated campaigns incorporating digital content, PR and editorial into a cohesive strategy with proven business results
  • Deep understanding of digital content creation, dissemination and strategy
  • History of exceptional communications skills working with C-level leaders
  • Externally-focused communications mind
  • Strong writing skills, especially focused on speeches and message/talking points
  • Previous work leading either a B2C or B2B2C communications team
  • Strong familiarity leading digital content strategies and campaign execution, including paid content promotion
  • Capacity to deliver internal change management communication
  • Understanding of the hospitality, food service or facilities management business
  • Data visualization expert

Position Summary

Lead communicator for the assigned segment(s). Drives the implementation of Sodexo North Americas integrated brand & communications strategy, which combines external and internal communications. The strategy is designed to build Sodexos brand through a content driven approach that is delivered through Sodexos entire digital ecosystem. 

Qualifications & Requirements

Basic Education Requirement - Bachelors Degree or equivalent experienceBasic Management Experience - 5 yearsBasic Functional Experience - 5 years experience in communications or related field

 

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

Categories

Posted: 2020-08-18 Expires: 2020-10-17

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Director, Communications

Sodexo
Gaithersburg, MD 20877

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