17 days old

Director, Member Relations

Association of National Advertisers
New York, NY 10007
  • Job Code
    2166046

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA's membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Location

New York City

Position Summary

The ANA has an extraordinary opportunity for an individual seasoned in marketing or account management to make a difference every day.  As a membership-driven trade organization, we are obsessed with delighting our members.  The ANA is seeking a Director, Member Relations responsible for living and breathing member obsession while driving satisfaction and renewal for memberships. This individual will also be responsible for researching, cultivating, and initiating new prospect opportunities.   To be successful in this role, the Director will forge indelible relationships with key stakeholders at ANA member companies and prospect organizations to meet annual membership and member revenue growth goals. 

Primary Responsibilities:

Build and maintain exceptional relationships with corporate members and prospective members.

Member Retention

  • Live and breathe member obsession while driving member engagement and satisfaction
  • Ensure members are aware of their benefits and assist with activation of benefits on a regular basis
  • Ensure member inquiries and problems are responded to promptly
  • Work collaboratively with key member stakeholders at member companies to produce and implement a customized Member Action/Engagement plan
  • Organize and deliver New Member Orientations and briefings
  • Work directly on annual membership dues billing / accounts receivable follow-up
  • Prepare all communication letters to members and membership packets

Business Development

  • Generate prospect inventory to support the ANA's annual membership growth plan.  Individual should be familiar with sales, development of a sales pipeline, and engaging with prospective members in this new virtual world. 
  • Recruit new members through strategic sourcing, inclusive but not limited to the following avenues cold calling, mail, email, attendance (in-person and virtual) at events, referrals and leads, social networking

Data Stewardship

  • Ensure maintenance of membership records and files in the organization-wide integrated database in accordance with ANA standards.
  • Manage member and prospect records related to dues, action plans and all relevant interactions.

Other

  • Demonstrate a strong understanding of the marketing and advertising ecosystem
  • Demonstrate exceptional understanding of business fundamentals
  • Travel may be required

Professional Experience and Qualifications

  • Excellent verbal, written and presentation skills
  • Possess a persistent desire to go above and beyond
  • Highly organized, detailed, accurate with very effective time management skills
  • Client-side marketing or relevant agency experience desired

Our competitive total rewards package includes the following benefits and incentives:

Comprehensive benefits package, bonus eligibility, 401k match, flexible scheduling, generous Paid Time Off program, designated work from home days and casual dress code.

To Apply:

If you have a passion for the industry and helping marketers fuel growth at their organizations, we would like to hear from you.  Please forward a cover letter with salary requirements and a resume to careers@ana.netOnly applicants with salary requirements will be considered.

 

Posted: 2021-03-25 Expires: 2021-04-24

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Director, Member Relations

Association of National Advertisers
New York, NY 10007

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