1+ months

Director of Demand Generation

Valassis
Morrisville, NC 27560
Valassis is seeking a Director of Demand Generation to lead a team focused on building and optimizing a demand generation program and nurturing key prospect and customer relationships for long term growth. This individual will lead the demand gen strategy for Valassis across email marketing, SEO, and Paid Search.
 
The Director is ultimately responsible for fueling demand at the local and national level as well as creating and deploying marketing campaigns that align with the client/prospect journeys. 
We are looking for a candidate with exceptional leadership skills and marketing expertise with proven ability to create strategies that drive growth. The ideal candidate will be a strategic and results-driven leader with a data and insights-driven approach who can also grow a team of email & demand gen experts. If you have these qualifications coupled with a desire for a dynamic culture then youre an ideal candidate!
 
How You'll Make an Impact:
  • Implement best-in-class demand generation programs and strategy, including: automated nurture, drip and other marketing emails focused on lead development and client engagement
     
  • Outline and deploy SEO/SEM strategy to increase traffic, partnering with Content Marketing on optimal approaches to content development.  
     
  • Develop and execute email marketing campaigns for different B2B segments (enterprise to SMB), ensuring effectiveness of each campaign with adherence to best email practices and segment needs
     
  • Develop and execute company's strategy for building, nurturing, and growing leads in targeted verticals.
     
  • Track, analyze and optimize each demand generation campaign. Use analytics and reporting to propose, by channel, funnel optimizations.
     
  • Work cross-functionally to determine how to best reach, educate, close and nurture our buyers 
     
  • Partner with internal stakeholders including collaborating closely with the UX/Design, Events, Product Marketing, and Brand Marketing to identify optimal marketing content for demand gen
     
  • Grow a team of email & demand gen experts within Valassis
 
Skills for Success:
  • 8+ years of relevant experience in demand generation (email marketing, paid media, SEO).
     
  • Must be a strong leader with excellent communication and people skills.
  • Experience building and managing a strong team of people while also playing a hands-on role in execution.
     
  • In-depth, hands on experience in marketing automation and CRM platforms (primarily Marketo and Salesforce)
     
  • Strong analytics capability - using tools like Google Analytics and SFDC and a keen test-and-learn mindset
     
  • Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions
     
  • Ability to balance leading and delivering hands-on execution. Track record of success moving from strategy to execution with stellar results. 
     
  • Exceptional written and communication abilities with strong attention to detail
  • Strong project management, prioritization, and leadership skills
 
WHO WE ARE: 
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
 
WHAT'S IN IT FOR YOU?
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
 
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 
 
#LI-BY
#ValIND
#ValGD

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Posted: 2020-02-18 Expires: 2020-04-18

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Director of Demand Generation

Valassis
Morrisville, NC 27560

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