23 days old

Director Product Marketing

Cox Automotive
Atlanta, GA 30303
*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Director/Senior Director
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *213046

The Director, Product Marketing will be responsible for driving the product marketing strategies for vAuto vehicle sourcing, disposal and reconditioning solutions and supporting new growth market initiatives. The Director will provide guidance on dealer and market challenges and trends, key competitors, unique differentiators - grounded in data and insights. The Director will be responsible for identifying opportunities, distinctive competencies, and positioning for this suite of vAuto solutions. He/she will lead the crafting of strategy around messaging and marketing as a compelling storyteller, biasing customers towards vAuto offerings. Additionally, the Director will serve as a leader of influence who gains internal support across all channels and drives demand into the sales pipeline. The Director Product Marketing will anticipate potential problems in driving complex solutions and is active in customer conversations in the field, events and online.

The Director, Product Marketing will be responsible for leading the creation and execution of strategic marketing plans and programs, product messaging and positioning, and compelling narratives for the demand generation campaigns that support their assigned inventory management solution areas. This role works very closely with senior leaders across product management, engineering, business development, operations, performance management, external partners (i.e., marketing and media agencies), corporate marketing teams, and the direct sales organization to orchestrate strategic go-to-market plans. As a Director, you must be self-motivated, must have demonstrated excellent leadership in challenging situations, solid collaboration skills, and proficient business acumen, and have expertise in the B2B, software and/or automotive-related industries.

The Director, Product Marketing will also work closely with cross-business unit product and marketing teams across Cox Automotive to identify and capitalize on enterprise opportunities to broaden customer adoption and utilization of our collective products and services.

The Director will be responsible for managing a product marketing manager who will execute on the day-to-day activities that support brand awareness, lead generation and sales enablement. He/she will also be responsible for ensuring that their assigned Lead Generation team members support the business sales goals.

This Director of Product Marketing position reports to the Senior Director of Marketing, Inventory Management Solutions.

* Lead the product marketing efforts to promote vAuto vehicle sourcing, disposal and reconditioning solutions and new growth initiatives. Work closely with Product Development, Sales, Business Owner, and other product marketing leaders to develop messaging consistent with core value propositions and overall branding strategies.

* Work collaboratively with product leaders and teams on expanded product/service offerings to adapt product marketing messaging and promotions to changing market needs and competitive demands. Write clear, competitive messaging and value propositions for omni-channel communications to ensure consistent product messaging.

* Work with the Business Owners, Product Development, and Sales to develop strategic marketing plans for multiple product and service lines, ensuring maximum penetration in multiple markets and throughout the product lifecycle. This includes developing and managing the marketing budget to support the retention of existing customers and the acquisition of new customers. Provide regular stakeholder updates on marketing plan execution, ROI, and results.

* Plan and direct execution of comprehensive and timely lead generation campaigns, collaborating with the appropriate stakeholders (i.e., Lead Generation team, Sales, Sales Operations) to generate leads for sales. Establish goals and ensure results tracking and reporting by working with IMS digital marketing team to schedule and refine lead programs to maximize impact and conversions.

* Lead creation of marketing and sales assets (data sheets, battlecards, one-pagers, sizzle sheets, videos, web assets, ads, "buddy" emails and more) for all phases of the marketing and sales lifecycle using Challenger messaging. Understand and support our sales channels; enable and train them on the problems we solve for our buyers and users leveraging internal tools such as Seismic and Domo.

* Analyze market research, competitive intelligence, and customer feedback to determine dealer needs and ensure marketing messaging is on target and delivering qualified sales leads and market insights to the organization. Be an expert on our buyers, who they are, how they buy, their jobs to be done, and their key buying criteria. Understand the competitive landscape and know how competitors are positioned to develop strategies and tactics to grow market share and secure our flanks.

* Track ROI on all traditional and digital marketing initiatives through data analysis to quantify the success of marketing campaigns and understand their impact and effectiveness. Provide key business stakeholders and partners with marketing KPI reporting and recommendations for improved outcomes.

* Own the communication strategy (internal and external) for all aspects related to their assigned vAuto product categories. Manage the product marketing and media calendar and timelines (email, social, website, print, digital). Work directly with PR team to identify and execute on strategic thought leadership opportunities in the press and industry events.

* Lead the strategy and content development for vAuto inventory management-related marketing presentations as required by senior management or for key trade, industry, and client event presentations.

* Manage product marketing manager direct report who supports the marketing plan execution, sales support, and digital marketing activities. The Director will establish clear marketing priorities and KPIs for the marketing manager. He/she will be responsible for training, motivating, and directing the marketing manager to optimize productivity, promote professional growth, and meet business goals.


* Solid experience in B2B marketing or product marketing

* Creative and enthusiastic self-starter able to build and coordinate marketing projects with diverse business stakeholders in a fast-paced environment

* Dynamic marketer and strong public speaker with excellent written and verbal communication skills

* Proven results in developing lead generation campaigns tightly aligned with buyer journeys

* Strong analytical and synthesis skills, including the ability to absorb and process large amounts of data into actionable information for marketing and sales programs

* Excellent people and management skills to interact with direct reports, peers/colleagues, cross-functional teams, third parties and customers. Must be a strong team player.

* Excellent organizational and project management skills with a strong attention to detail and the ability to drive projects successfully from start to finish

* Familiar with collaboration and CRM tools (i.e., Salesforce) as well as marketing automation tools such as Salesforce Marketing Cloud and Google Analytics.

* Previous experience using networking tools such as LinkedIn, Twitter, Facebook, and Instagram in a business/marketing setting

* Strong Microsoft Word, Excel and strong PowerPoint skills required.

* Travel - under 20%

* Bachelors degree. MBA or equivalent experience preferred.

* 10+ years of B2B product marketing experience.

* Direct people management experience

* Subject matter expertise and/or automotive industry experience a strong plus

* Pragmatic Marketing certification desirable

Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.


Posted: 2021-04-12 Expires: 2021-06-04

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Director Product Marketing

Cox Automotive
Atlanta, GA 30303

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