1+ months

Director, Social Media and Digital Public Relations - BRA0000G

Newark, NJ
  • Job Code
Primary Location United States-New Jersey-Newark (NJ)
Prudentials Marketing Organization empowers the company to forge deeper connections with customers. As we set out on this journey, our ultimate destination is helping millions more existing and future customers tackle the toughest financial challenges and manage their personal Financial Wellness throughout their lives. This is a diverse team of marketers, strategists, creatives, researchers, product managers, technologists and data scientists all work collaboratively to acquire new customers, deeply engage our customer base, and help drive the future growth of our company. 

Come be a part of an evolving marketing organization and help a legacy brand chart new paths in both business and in the world of communications and marketing. There are two main components of this job overseeing a social practice as well as managing a modern marketing digital public relations strategy to help lift brand consideration and ultimately drive business for Prudential. 


  • Drives social strategy and channel planning for social programs across all channels, with specific expertise in using social to connect touch points throughout the larger brand ecosystem with a focus on DTC.
  • Consults on Paid, Owned and Earned (POE) tactics across campaigns
  • Architects innovative social experiences and strategies that engage consumers and moves them toward consideration
  • Manage social media community management team to monitor conversations, strategies and provide engagement

Digital Public Relations 
  • Leverage innovative storytelling and emerging platforms to identify and engage with known and new audiences.
  • Maintain relationships with Digital Influencers across social platforms to leverage brand messaging and enhance earned reach
  • Identifies story angles illustrating key themes, and then generate coverage in traditional and nontraditional media 
  • Mapping, vetting, contracting and managing influencer relationships with a focus on consumer and lifestyle media 
  • Measure on an ongoing basis the effectiveness of programs to adapt strategy and execution where relevant


  • Proficient using paid tactics to develop communications programming that drives demand creation/earned media for Prudential
  • Experience managing word of mouth or viral marketing initiatives for a legacy brand 
  • 7 years of dedicated DPR or social media experience focused on using media to drive business objectives
  • Experience concepting, delivering and executing campaigns for leading retail, financial or DTC brands with a focus on media channels and content marketing
  • Proven ability to create high level social and PR strategies
  • Deep knowledge of all aspects of the social and PR space: platforms, vendors, measurement
  • Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams

@!*!Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Posting:@false


Posted: 2019-12-23 Expires: 2020-03-03

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Director, Social Media and Digital Public Relations - BRA0000G

Newark, NJ

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