26 days old

Field Marketing Manager - U.S. Federal Markets

Washington, DC 20004
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At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

This role is located in Washington, D.C. Please note we are not able to provide relocation assistance.

IBM is seeking a Field Marketing Manager for the Defense and Intelligence segment of the Federal Government Market to help us communicate our vision and point of view, where technologies such as cloud, artificial intelligence, intelligent automation, and the internet of things will work in tandem with digital platforms to reinvent tomorrows government.

Key Responsibilities

  • Create and execute the marketing plan for the US Federal Government market in order to drive revenue and market share growth

  • Develop the marketing strategy based on market requirements and competitive insights

  • Partner with Federal sales leadership in defining requirements for the marketing plan

  • Provide guidance for the Defense & Intelligence Diamond Team in support of the marketing plan; including buyer cohort selection, value proposition, content requirements, campaign execution plan, digital and social strategy and the event marketing plan

  • Work with sales leaders to identify client reference stories for marketing and PR opportunities

  • Work closely with Brand Leaders/ Business Unit Leaders to identify marketing actions to help close gaps to budget/target

  • Forecast, measure and analyze impact of marketing programs on sales pipeline

This role requires the ability to work in the U.S. without current or future need for IBM sponsorship.


Required Technical and Professional Expertise
  • 8+ years of technology marketing experience

  • 8+ years of budget and project management experience

  • 8+ years of vendor management experience

  • Experience in marketing to Federal Government clients

  • Excellent verbal and written communication skills

Preferred Technical and Professional Expertise
  • Able to articulate and align IBM capabilities to client needs

  • Good knowledge of sales, marketing and business development processes

  • Demonstrated leadership skills and experience working across levels of the organization

About Business Unit
IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The companys Global Markets organization is a strategic sales business unit that manages IBMs global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware

Jobs Rated Reports for Marketing Manager

Posted: 2019-09-24 Expires: 2019-10-24

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Field Marketing Manager - U.S. Federal Markets

Washington, DC 20004

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