1+ months

Field Marketing Specialist 1

Springfield, MA 01103

Unit Description

Developing strategic business plans is your super power. You are creative and driven.


Sodexo is seeking an entry-level Field Marketing Specialist for its School Services segment at Springfield Public Schools (SPS). The Field Marketing Specialists primary focus will be on engaging students and increasing participation in school meal programs. Working as a 2 person team with a Food & Beverage Specialist the individual will improve the students meal experience through a well thought out marketing strategy in order to drive participation. This position requires hands-on marketing expertise and the ability to interact with students during meal service in the classrooms and cafeteria. The individual will engage the student body in order to obtain honest and constructive feedback and suggestions while supporting the marketing and culinary team.  The position is responsible for analyzing data while maintaining current successful strategies and working to execute new concepts. This position will report to the Marketing & Community Relations Director and receive support in all facets of marketing and advertising.  


The candidate should possess a clear working knowledge of conducting focus groups, creating events, survey development and analysis. The Field Marketing Specialist will have the ability to work with students, teachers, principals and SPS clients.  Within the Home Grown team the candidate will interact with: School Leads, the 5 Zone Chef/Managers and CNC Operations Manager (Schools). 


Additionally, the ideal candidate will:

  • Assist and develop a strategic direction to increase meal participation at the sites visited
  • Create, coordinate, and evaluate marketing printed/social media and supporting information
  • Analyze date to produce reports that create program awareness for the Home Grown team and client
  • Solicits feedback from students, teachers and principals and responds to all queries in a timely manner
  • Develop appropriate key performance metrics and indicators to monitor/drive results
  • Work a flexible schedule and travel to SPS sites throughout Springfield, to work, attend meetings and participate in conferences
  • On a few occasions the candidate will need to work evenings, weekends or holidays
  • Represent the Home Grown brand and Sodexo in a manner that enhances the Companys reputation


Preferred candidate will have

  • A bachelors degree in marketing or relevant work experience
  • Minimum of 2 years experience working in the field of marketing or event management
  • Certification or training related to Internet marketing techniques
  • Decision-making and problem solving skills
  • The ability to easily interact with people and understand the customers needs
  • Great business acumen and be updated with the latest trends in the K-12 market segment
  • Excellent computer operational skills with a high proficiency with Microsoft suite software to include Word, Excel, Power Point
  • Ability to be a self-starter as well as team player
  • Exceptional verbal, written, and visual communication skills
  • Ability to communicate new ideas, products and campaigns to internal and external stakeholders.                                                                        
  • Ability to manage time effectively


Learn more about Springfield Public Schools at https://www.homegrownspringfield.org/.

Learn more about Sodexos Benefits  Working for Sodexo:Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring

Position Summary

  • Drives growth through planning, development and execution of growth initiatives, including: Non-Mandatory Sales/Pricing/Retail & Catering/New Sales & Retention/eCommerce & Mutualized Promotions
  • Develops and implements plans intended to increase customer insight/satisfaction through Surveys/Focus Groups/Engagement Promotions and relevant technology
  • Develops and implements internal/external communication through Websites/Social Media/Innovation Sharing/Best Practices
  • Forges collaborative relationships to create transformative customer experiences
  • Establishes program awareness through a physical presence at site

Qualifications & Requirements

Basic Education Requirement - High School Diploma, GED or equivalent


Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.


Posted: 2021-01-05 Expires: 2021-03-06

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Field Marketing Specialist 1

Springfield, MA 01103

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