28 days old

/--

Pfizer
Hedgesville, WV 25427
Lead the development and execution of public awareness campaign, aiming to raising public acceptance of vaccination; Design effective HCP and customer engagement through mainstream and new media channels; Continue to raise effectiveness of public awareness campaign; Lead internal communication



Report directly to RTAL, focusing on effective customer engagement and raising public awareness.



**Responsibilities**

1) Design strategy to raise public awareness about the importance of vaccination; tailor for both HCPs and general public

2) Establish strong partnership with mainstream media, strengthen and expand the media matrix

3) Lead to design new media strategy, driven by deep customer insights; fully leverage the influence of new media

4) Lead Vx marketing internal communication plan, design and execute a cohesive communciation message and planning



**POSITION RESPONSIBILITIES**

**Accountable**

Laise between Pfizer and the partner, responsible for strategy, plan and execution Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with the partner and cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)

s Validate brand-specific messages, design training (w/medical, regulatory)

s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical



**Shared Accountability**

Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT Develop effective structure with RTAL Develop MKT team competency with senior marketing manager or RTAL



**ORGANIZATIONAL RELATIONSHIPS**

Senior Leaders from Partner Company RTAL Sales Lead Medical Affairs Lead Legal Lead Market Access Lead GCO Marketing services, Business Analytics & Insights (BAI) Global Cross Function



**EDUCATION AND EXPERIENCE**

**Qualifications:**

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English Marketing experience at SBM and MM levels



**TECHNICAL SKILLS REQUIREMENTS**

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):



+ Demonstrates business acumen

+ Acts decisively

+ Seizes accountability

+ Holds people accountable

+ Grows-others

+ Leads change

+ Self-awareness

+ Commits to "One Pfizer"

+ Builds effective teams



Expect candidates to demonstrate these commercial /management competencies



+ Marketing , Customer and Competitor Insight

+ Marketing Execution

+ Strategic and Operational Business/Marketing Planning

+ Data analysis, interpretation and communications

+ Performance and Program Metrics

+ Exceptional interpersonal skills

+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

+ Exceptional prioritization -among/across brands, resource-constrained context;

+ Vendor management

+ Proficiency in the local language as well as English proficiency



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research

Categories

Posted: 2021-01-27 Expires: 2021-02-26

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

/--

Pfizer
Hedgesville, WV 25427

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast