24 days old

IBM Content Services: Head of AI Strategy & Offering

Costa Mesa, CA 92626
  • Job Code

The Digital Business Automation (DBA) segment within IBM Cloud and Cognitive Software is in search of an AI strategy offering manager based in Austin, Texas or Costa Mesa, California. The offering manager will be responsible for accelerating and progressing our next generation Intelligent Content Services strategy by finding innovative & market differentiating ways to infuse AI and machine learning into our offerings.

Your Role and Responsibilities
The ideal candidate will drive both tactical and long term plans for leveraging machine learning technology to shift our business from a system of record to a system of insight that powers the DBA platform with a digital workforce that puts content to action and automates knowledge work in line of business applications.

This includes all aspects of the offering management discipline from defining a big idea, testing that idea with the market to ensure its validity & viability, building business plans, pricing/packaging, market facing messaging and positioning, as well as working with the appropriate sales and marketing teams to drive demand and educate our sellers and potential customers. Additionally, ensure this innovative strategy considers our client incumbency and provides a clear & value oriented path forward for those clients.

In this role, the AI strategy & offering manager will develop strategic go to market plans for IBMs Digital Business Automation Content Services offerings by leveraging market research, competitive analysis, customer engagement, business planning, and most importantly deep understanding of the AI, machine learning, and data science disciplines. The AI strategy & offering manager will conceive and develop innovative investment strategies and go to market programs that drive demand and sales results.

The target candidate should have visionary aspirations but remain grounded in practical executable outcomes.
  • Positioning - Identify and develop positioning that uniquely differentiates IBM Content Services offerings as the leading among enterprise content management/service vendors due to differentiated AI capabilities
  • Sales and marketing tools Work with marketing and the DBA GTM team to create collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our intelligent content services.
  • Launches Engage deeply with analysts and industry leaders to evangelize and promote our intelligent services while managing the cross functional implementation of the plan
  • Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
  • Ecosystem Work with our channel sales and DBA GTM team to create a robust community of sellers who are fully educated on the value of our intelligent content service offerings and possess the tools they need to sell
  • Market intelligence - Be the expert on rapidly moving industry trends, emergent threats, and evolving incumbents. Stay 2 steps ahead of the market sensing and planning for disruption before it occurs all with AI and intelligence at top of mind.
  • Industry leadership - Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.

Required Technical and Professional Expertise
10 years of work experience in IT specific roles related to business with a go to market focus
5+ years working in the data science, analytics, machine learning, or AI experience.
o Hands on technical experience with strong business acumen a plus
Familiarity with Enterprise Content Management and Information Governance market & technology strongly desired.
Experience working with cross functional teams in a highly matrixed organization
Strong collaborator and communicator who can communicate both up and down at an executive and technical level
Inspirational leader who engages others to raise the level of AI/ML awareness and skill of all
Experience modernizing and driving mature businesses forward to sustained growth

Preferred Technical and Professional Expertise
Masters Degree in Business preferred

Industry Experience in Banking, Finance, Healthcare, Insurance or Government a plus

About Business Unit
Digitization is accelerating the ongoing evolution of business, and clouds - public, private, and hybrid - enable companies to extend their existing infrastructure and integrate across systems. IBM Cloud provides the security, control, and visibility that our clients have come to expect. We are working to provide the right tools and environment to combine all of our clients data, no matter where it resides, to respond to changing market dynamics.

Your Life @ IBM
We come to work thrilled knowing it will never be the same day twice. At IBM, you have access to a unique combination of experiences that together build a powerful, rewarding career for you. These experiences consist of:
Opportunity to do work that impacts not just your team but often the very lives of millions of people. Youre not just joining a big company, at IBM youre joining a bigger cause.

Ability to discover the exact career you were meant to have by trying different roles, industries, technologies even locations, right within IBM. No other company gives you the career influence (infinite experiences) like IBM.

A company with a progressive and inclusive heritage based on leadership and a history of taking stands on things that matter.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-11-16 Expires: 2019-12-16

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IBM Content Services: Head of AI Strategy & Offering

Costa Mesa, CA 92626

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