1+ months

Marketing Intelligence Manager

Valassis
Chicago, IL 60602
The Insights & Strategy team serves as consultants to help clients understand the impact of their media spend.  The team collaborates internally to set campaign strategy and measurement goals and supports our sales team to deliver insights and strategy to our clients.  A successful team member is curious, collaborative and logical. 

The Insights & Strategy Manager manages client work streams assigned by category/vertical.  Drives client analytics strategy, leveraging partners in targeting and campaign analysis.  Builds stories leverage analytics that address client business challenges. Takes learnings at scale across clients and categories for specifically assigned verticals based on best practices and client objectives.  Works with other functions in creating demand for Valassis analytics to strengthen client relationships.  Supports proprietary Valassis targeting tools and benchmark data process.

Responsibilities:
  • Partner with sales to meet directly with clients for media strategy and insights discussions.
  • Manage a book of client analytics business by assigned vertical(s), including:  upfront consultation on strategy, partnership within Insights & Strategy team and across functions.  Present analysis and recommendations to clients as needed.    Work with disparate sources of data
  • Support and promote organizational strategies and goals, maintaining a positive team dynamic.
  • Proactively identify, evaluate, and propose sales opportunities by leveraging syndicated and proprietary data and resources
  • Represent the voice of the client and the consumer in balance with corporate objectives and goals
  • Support sales process by developing content for and attending key client meetings and planning sessions
Knowledge/Experience:
  • Bachelor's degree in Business, Marketing, Economics, Statistics or related field and 3-5 years experience in producing client media strategies.  MBA or advanced degree a plus.   
  •  Computer literate expert in Power Point, Excel, Word.  Database experience a plus (advanced)
  • Excellent written and verbal communication skills
  • Industry knowledge a must Grocery or Consumer Packaged Goods.
  • Responsive and organized.  Proactive in understanding scope of project, not just task-focused.  Inquisitive about bigger picture.
  • Strong experience with different sources of data, proper citation, statistics
  • Knowledge and experience in industry trends and syndicated data sources
  • Ability to present to large and key groups, persuade individuals/groups and negotiate effective solutions between key clients.  Strong ability to deliver key message both verbally and in writing without going into too much detail.  Same ability for explaining detail for the correct audience
  • Experience in media analysis and metrics and multi-channel campaigns.  Ability to draw conclusions and attribute value to integrated campaigns
  • Ability to show leadership in cross functional groups and with internal partners.  Strong interpersonal skills.  Ability to make quick decisions, seek approval when needed and ensure most efficient use of team's time.  Keen understanding of when and what to share with leaders.  Change agent - positive and supportive of changes in the organization.
WHO WE ARE: 
Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Follow Valassis on LinkedInInstagramFacebook and Twitter.
 
WHAT'S IN IT FOR YOU?
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
 
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 

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Posted: 2020-02-19 Expires: 2020-04-10

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Marketing Intelligence Manager

Valassis
Chicago, IL 60602

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