16 days old

Lead Manager, Advertising

Dallas, TX 75219
**Lead Manager, Advertising**


Advertising is a key business driver for AT&T, forging a powerful connection with consumers so they see us favorably, consider, purchase, and repurchase our products, and advocate for our brand to others.


With positive momentum in the business, were continuing to invest heavily in advertising to accelerate that growth, with a strong focus on new ways to drive connection and impact.


The Lead Manager, Advertising role will work with the Director, Advertising on leading the strategy and execution of mass tactics like TV, Audio and OOH on AT&T Fiber, the cornerstone growth product of AT&T.


**Responsibilities**


+ The Lead Manager, Advertising will report directly to the Director, Advertising with principal responsibility for the development, implementation and measurement of fully integrated mass tactics (TV, OOH, Audio) across AT&T Fiber.

+ Youll tailor messaging and creative to the specific audiences, and to the specific media placements inside them.

+ Youll collaborate with a wide range of internal partners and stakeholders across Product Marketing, Media, Analytics, and legal as well as lead, brief and manage external agency partners.


**Position Qualifications**


+ Bachelors Degree in Marketing, Communications or Advertising, and a minimum of 8 years experience working in advertising either in-house, or at a highly regarded Advertising Agency.

+ Master storyteller, passionate about making relevant and insightful advertising to help AT&T become a favorite brand

+ Passionate about diversity, equity and inclusion.

+ Mass tactic expert.

+ Positive, can do leader, that lights-up a (virtual) room and thrives in a fast paced, high-volume environment.

+ Ability to give crisp, clear direction that inspires.

+ Natural collaborator, who earns the trust and respect of co-workers in order to make a maximum impact.


Our Lead Manager, Advertisings earn between $95,500.00 - $190,900.00

Not to mention all of the other amazing rewards that working at AT&T offers.

From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.

There is a lot to be excited about around here.


This is a work from home position that can be located anywhere in the United States. #virtualwork #virtualjob
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.

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Posted: 2022-05-08 Expires: 2022-06-07

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Lead Manager, Advertising

AT&T
Dallas, TX 75219

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