24 days old

Lead Product Marketing Manager_Go To Market AT&T Fiber

Dallas, TX 75219
Right now, AT&T Fiber is one of the fastest growing, most visible product offerings in our companys suite. We need an individual who is creative, strategic and high-minded, a manager who will function as the tip of our Acquisition Marketing spear. Someone who will dive into the trenches with our Product, Research, Pricing/Offers, Advertising and Legal teams, aligning them to the same goal: Deliver sticky gross adds for this all-important product. This perfect candidate will be raise-their-hand confident, roll-up-their-sleeves dedicated, and theyll have the grit to smile when, at 6pm, the 4th fire drill of the day rolls into their inbox.


Reporting to the Director of Broadband Marketing, youll be expected to seize the Fiber go-to-market baton and run with it. This role is true end-to-end Acquisition Marketing. Youll translate a Product Roadmap into a customer-centric Marketing Strategy. Factoring in market research, youll partner with our Pricing/Offers, Advertising and Media teams, honing an impactful plan and briefing our cross-functional channel partners: Paid/Mass Media, Digital, Direct Marketing, Retail, Call Centers, Indirect. After a flawless launch, youll pull results and learnings, then synthesize and present. Then, armed with new knowledge, youll do it all over again.


You are tenacious, thoughtful and you hate sloppy. Youre a team player and a self-starter. Youre a high-minded strategist with an eye for design and a lyrical mind. Youre a developer of succinct, presentable data-informed narratives, and youre always a step aheadformulating answers to solve problems we cant yet see on the horizon. Youre dedicated to this company and what weve been building for over a 100 years, but youre also a change agent who is dead set to make their mark. On day one, youll be ready to galvanize our work. Your old boss will be devastated when you leave.


Research, develop, socialize and execute GTM marketing briefs for AT&T Fiber and Broadband

Collaborate with STIM partners and Legal to ensure alignment with goals and our marketing hits intended KPIs

Lead analysis of channel performance and other data to understand, inform and optimize strategy be the database of reporting and consumer insights

Lead analysis of channel performance and support STIM/channel partners in their ongoing efforts to evaluate sales performance

Support Director in calibrating marketing mix regularly generate key learnings from activities to better inform decisions at both the strategic and tactical levels

Partner with Competitive Intelligence and Product to adapt and optimize GM Fiber and Broadband messaging to targeted audiences

Initiate and lead market research and messaging testing

Be the gatekeeper of tactic messaging, RTBs and claims

Search for new business opportunities to drive subscriber acquisition

Bachelors degree in a marketing or related field

5-7+ years of marketing experience

Strong written communicator: everyone looks forward to your emails

Proficient presenter: youre great in the room

PowerPoint storyteller: articulate clever strategy; say a lot but dont drown in details

Excel ninja: craft data-informed narratives

Recognize P&L pressures on Product client and anticipate next steps/desired actions

Advanced relationship-building abilities with strong project management skills needed to manage an assertive cross-functional team

Strong financial, trends and data skills with a keen understanding of marketplace and consumer dynamics

Exceptional analytic and fact-based decision-making skills, experience with detailed quantitative analyses
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.


Posted: 2021-02-03 Expires: 2021-03-05

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Lead Product Marketing Manager_Go To Market AT&T Fiber

Dallas, TX 75219

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