20 days old

Lending Client Marketing Manager

Charlotte, North Carolina
  • Job Type
  • Job Status
    Full Time
  • Shift
    1st Shift
  • Jobs Rated

Serve as the primary Marketing contact to the Consumer Lending (Auto, Home Equity, and Personal Loans, & Lines of Credit), line of business and work across Marketing to develop marketing plans and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand. 

Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time. 

  • Set the team's direction and communicate individual and team priorities and develop talent.
  • Develop marketing strategies intended to achieve operational and financial results for the Lending businesses using all marketing channels including digital.
  • Lead highly complex and visible projects with notable risk and complexity while Managing deliverables for the team against expected results. Lead the development and implementation of Lending product marketing campaigns to acquire and deepen client relationship to achieve business goals.
  • Use campaign analytic performance data, customer research and competitive analysis to glean insights to identify new programs or enhancements to business as usual programs. Identify and resolve technical, operational, risk management, business, and organizational challenges.
  • Make leadership decisions within established policies, procedures, and established objectives.
  • Monitor Lending client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services.
  • Develop and manage the Lending budget and resource allocation.
  • Typically manage a team of professional-level contributors and/or large-scale programs.
  • This role may be an individual contributor role that has strategic influence (complex long-term planning of business initiatives and outcomes) on a large part of Truist's organization, typically a LOB or a segment.


Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • Seven years of Lending or Credit product marketing or related experience or an equivalent combination of education and experience Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
  • Proven expertise in leveraging digital marketing channels to drive business growth Consumer/Commercial/Corporate/Wealth product and/or segment marketing experience
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
  • Demonstrated budget management experience
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities Sophisticated understanding of clients through interpretation and user research and analytics
  • Strong relationship building skills resulting in the ability to influence others to adopt a new perspective Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
  • Strong presentation skills and communication skills 

Preferred Qualifications: 

  • MBA or Master’s degree in related field
  • Fifteen years of experience or an equivalent combination of education and work experience
  • Experience with Adobe Experience Platform
  • Experience with Workfront
  • Project Management tool
  • Series 6, 7, 24 license 


Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.


Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.


BB&T and SunTrust formed Truist with a shared purpose—to inspire and build better lives and communities. With our combined resources, collective passion, and commitment to innovation, we’re creating a better financial experience to help people and businesses achieve more. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S.



  • Banking / Finance

Jobs Rated Reports for Marketing Manager

Posted: 2021-04-15 Expires: 2021-05-15

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Lending Client Marketing Manager

Truist Financial
Charlotte, North Carolina

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