29 days old

Manager, Advertising & Tagging Governance

Cox Automotive
Irvine, CA 92606
*Primary Location: *195 Technology Dr, Irvine, CA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *212114
The Advertising & Tagging Governance team is responsible for vetting, execution, ongoing monitoring and maintenance of tags on Cox Automotive properties. You will partner closely with both internal requestors (Product, Engineering, Analytics, Sales, Ad Operations) and external teams (Advertising Client), to ensure comprehensive solutions are delivered, which meets the goals of the client, as well as company.


The Manager, Advertising & Tagging Governance is responsible for the overall strategy of the team and to provide leadership and guidance to team members. You will partner closely with both internal requestors (Product, Engineering, Analytics, Sales, Ad Operations) and external teams (Advertising Client), to ensure comprehensive solutions are delivered, which meets the goals of the client, as well as company. This is a working manager role and will actively be involved in all day-to-day aspects, ensuring timely and consistent processing of new requests and stability of tagging executions already in place.


*Selected Roles & Responsibilities*:




* Build a diverse team fostering an environment of independence and trust.

* Embrace and cascade to team our product vision, order-to-cash process, business objectives and execution strategies for content and data-enabled advertising solutions.

* Develop and maintain team capacity plan, staffing and budget recommendations, and cross-team communication related to throughput and capacity.

* Maintain a robust training plan for team members to ensure consistency and thoroughness of the work we produce for our stakeholders and business partners.

* Build strong working relationships with our internal partners/stakeholders, maintaining an open dialogue to share impacts that span across our teams.

* Secure budget and resources to support commitments to stakeholders

* Ensure consistent delivery of essential functions of the team, including:



o Intake for tagging requests (1st, 3rd, 4th Party), ensuring each request is complete with proper business case, vendor informaion, data agreement and date range.


o Provide consultative services to internal requestors to help define and groom tagging requests, where necessary.


o Manage approval process to ensure each tag has sign-off from a legal, business, security and website performance standpoint.


o Translate tagging request into execution specifications for implementation.


o Oversee fulfillment of tagging requests within the Agile delivery process.


o Provide user acceptance testing for tagging implementation and provide approval prior to production launch.


o Manage tagging inventory implemented on both Autotrader.com and KBB.com


o Monitoring of tags to ensure optimal performance, prevention of unapproved piggyback tags and to ensure that tags remain active through their defined end date.


o Manage ad creative governance (weight and imbedded scripting).


o Platform ownership of internal governance tooling (Tag Inspector and GeoEdge).


o Work with Engineering and Architecture to identify solutions which minimize impact to our web properties or to provide alternative solutions to 3rd party tagging.


o 3rd Party Product Governance (Audioeye, Chat, Knotch, Brightcove, Bazaarvoice, etc).


o Manage quality assurance testing process to verify data is collected and rendered as expected.

Qualifications:

* BA/BS degree and 7+ years of people management or 11 years of people management experience.

* Fundamental understanding of enterprise analytics solutions such as Adobe Analytics and Google Analytics

* Accreditation in Adobe/Google a plus.

* Fundamental understanding of tag management systems such as Adobe Launch, Adobe DTM and Google Tag Manager.

* Experience working with publisher-side advertising ecosystems (Yieldex, Ad Book, Google Ad Manager).

* Ability to read and author basic Javascript code.

* Comprehensive knowledge on use of dataLayer within browser consoles.

* Familiarity with common tagging use cases and how data flows through the platforms.

* Experience managing quality assurance testing process to verify data is collected and rendered as expected.

* Excellent problem-solving skills.

* Experience working within an agile development framework.

* Excellent communication (written and oral) skills.

* Other duties as needed or required

* Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes in order to meet business requirements.



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Posted: 2021-03-15 Expires: 2021-05-12

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Manager, Advertising & Tagging Governance

Cox Automotive
Irvine, CA 92606

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