17 days old

Manager, Digital & Web Performance Analytics

Cisco Systems Inc.
Austin, TX 78701

Who We Are


Our team, Digital Lifecycle Journeys (DLJ) expertise makes us uniquely qualified to address the evolving expectations of todays connected customers and partners, along with Cisco sellers. Using real-time connected data, machine learning, and automation; the team enables Cisco sellers and partners to deliver a powerful, personalized experiencethroughout the entire customer lifecycle. DLJ is focused on providing customers with an immersive digital experience with Cisco. This in turn drives improvements in recurring revenue, cost savings and sales effectiveness for Cisco and its partners.


What Youll Do


The Manager, Digital & Web Performance Analytics will own the performance of the Digital Lifecycle Journeys omni-channel digital experience. This role will inform how we optimize the website experience by tagging, tracking, measuring, and reporting on key performance metrics such as SEO results, visitor engagement, and conversions.

Your success in this role will come from taking on leadership by serving as the subject matter expert in web analytics and optimization. In doing so, you will be providing designs and recommendations of analytical approaches and methodologies to address key issues and needs. Your insights will be used to enhance our customer value proposition, improve customer engagement, drive customer lifetime value, deliver an outstanding customer experience and better understand the customer behavior across product suites.

The Manager, Digital & Web Performance Analytics will be able to work with minimal instruction and oversight, enjoy working on multiple tasks and projects at the same time and own projects end to end. Critical to your success in this role is a love of data (we love data!) - Developing insightful analysis that you communicate in a clear and compelling way.

This is a full-time remote position.


Key Responsibilities

  • Act as a resource for web analytics questions, problem-solving and reporting
  • Manage and create journey and analytic tagging requirements based on business objectives and data needs.
  • Be an expert in measuring campaign effectiveness of various paid and unpaid digital channels.
  • Recommend actionable insights by diving deeper into journey campaign data, customer data, and website data (customer journey, audience identification, segmentation).
  • Develop actionable insights into current website performance, customer experiences, and future strategies
  • Build multichannel attribution models
  • Directly attributable adoption progress by linking multiple data sources across desktop and mobile web, paid and earned media, mobile app, back-end databases, and third-party partners.
  • Coordinate with business stakeholders and engineering teams to gather and manage requirements
  • Work collaboratively with cross-functional partners to analyze appropriate response to analytics findings


What were looking for

  • Bachelors Degree or equivalent work experience
  • 5+ years working with analytic tools such as Adobe Analytics, Salesforce Analytics Cloud, Google Analytics
  • Methodical, metrics-driven approach to continuous website experience and results improvement
  • Strong understanding of B2B omni-channel digital journey
  • Knowledgeable of modern web and mobile architecture, B2B performance optimization, and web analytics
  • Experience working with technical teams & business stakeholders
  • Great project management, analytical, and problem-solving skills
  • Experience with web technologies such as chat and personalization tools
  • Demonstrated ability to think strategically and execute effectively under pressure
  • Team oriented, self-starter personality with recognized leadership skills and ability to multitask


Who you'll work with:

You will work cross functionally with the Customer Experience, Sales, Marketing, and IT organizations, playing a critical role in driving Cisco towards becoming a data-driven digital organization.


We Are Cisco


#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Heres how we do it.


We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (30 years strong!) and only about hardware, but were also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!


But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)


Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.


So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. 

Categories

Posted: 2020-11-09 Expires: 2020-12-18

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Manager, Digital & Web Performance Analytics

Cisco Systems Inc.
Austin, TX 78701

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