5 days old

Manager, Earned Media - Austin

Austin, TX 78701
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003Cbr /\u003EThe Manager, Earned Media leads the identification, definition, and execution of initiatives that result in improvements to The Home Depot s customer experience and resulting performance by improving the discoverability of The Home Depot s site and digital assets in Earned Media. \u003Cbr /\u003E This Manager is responsible for developing a deep understanding of the digital behavior and voice of the customer and transforming this data into actionable insights and initiatives. They are expected to lead a team of analysts to determine critical website changes or content development that will help the company better answer customer needs within Earned Media for key merchandising categories and/or key customer behaviors related to home improvement and the home overall. The manager is also responsible for overseeing the ownership, communication and execution of a data driven strategies that quantifies the material impact of recommendations from the team.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E40% - Manages the identification, definition, and execution of complex Earned Media strategies and roadmaps that typically involve multiple internal (online, marketing, merchandising, product management, technology) and external (agencies, 3rd party vendors) partners. This will include recommendations for site structure and content development or technology and user experience enhancements that enhances the discoverability of The Home Depot within Earned Media. \u003Cbr /\u003E 20% - Creates and implements processes to optimize the efficiency of the team for data collection and analysis by leveraging internal and external partners in the workflow of improving key categories. \u003Cbr /\u003E 20% - Measures the ongoing effectiveness of the team s efforts against target metrics, and makes frequent adjustments to strategy to support the customer and business needs. \u003Cbr /\u003E 20% - Responsible the team s efforts in evangelizing the evolving world of search engines and Earned Media more generally at all levels of the organization in terms of best practices, industry standards, and legal requirements, especially within the merchandising community.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E- The position reports to the Sr. Manager, Earned Media or Director of Earned Media. \u003Cbr /\u003E- Accountable for direct supervision of the work activities of others in addition to personnel management including selection, termination, performance appraisal and professional development of subordinates.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003ELocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E\u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003ETypically requires overnight travel less than 10% of the time.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003EMust be eighteen years of age or older.\u003Cbr /\u003EMust be legally permitted to work in the United States.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003EThe knowledge, skills and bilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E5 years\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E- Experience managing, leading and growing a team \u003Cbr /\u003E- 5\u002B years of SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of improving business results \u003Cbr /\u003E- Experience with data analysis, strategy development and operational program development \u003Cbr /\u003E- Working knowledge of SEO tools such as Google Search Console, Google Adwords, Google Trends, Moz, Majestic, Similar Web and BrightEdge \u003Cbr /\u003E- Understanding of basic corporate financial practices\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E\u003C/strong\u003E- Strong understanding of the Earned Media landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and Bing \u003Cbr /\u003E- Well-developed presentation skills (oral and written) computer skills required, specifically PowerPoint, Word and Excel \u003Cbr /\u003E- Ability to approach problems systematically, researching all alternatives and making appropriate recommendations \u003Cbr /\u003E- Ability to be deadline oriented with long and short-term projects \u003Cbr /\u003E- Proven data driven approach to solving complex problems and developing strategies \u003Cbr /\u003E- Strong, collaborative team player with interest and ability to lead cross-functional projects and influence and educate stakeholders\u003C/div\u003E

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Posted: 2019-11-07 Expires: 2019-12-11

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Manager, Earned Media - Austin

Home Depot
Austin, TX 78701

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