22 days old

Market Analysis and Communications Intern - Eden Prairie, MN - 890616

Eden Prairie, MN 55344
  • Job Code
    890616
  • Jobs Rated
    118th

Internships at UnitedHealth Group. If you want an intern experience that will vividly shape your career, consider a company that's drastically shaping our entire health care system.UnitedHealth Group internship opportunities will provide a hands-on view experience of a rapidly evolving, incredibly challenging marketplace of ideas, products and services.You'll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You want to learn.We have a lot to do. It's the perfect recipe.And even better?Join us and you may end up staying for a career in which you can do your life's best work.(sm)

**This Full-Time intern position will be available Summer 2021**

Responsibilities may include, but are not limited to:

Brand:
  • Help develop marketing, brand campaign and content plans
  • Support messaging and project execution related to brand initiatives
  • Support the development and execution of client briefings

Digital:

  • Provide web graphic design and user experience oversight on key digital projects
  • Design and execute email / social / web marketing communications campaigns
  • Conduct marketing analysis and data visualization
  • Conduct cost benefit analysis and ROI model development
Product:
  • Help refine messaging and positioning to effectively communicate value propositioning, strengths and market differentiation
  • Assist with marketing collateral development and website representation
Customer Segment:
  • Help define and subdivide a specific market into clearly identifiable segments having similar needs, wants, or demand characteristics.
  • Aid in the design of a marketing mix that precisely matches the expectations of customers in the targeted segment
  • Supporting our internal client management and business development teams with large customers, prospects, consultants and business groups
  • Work closely with internal teams as well as external vendors on planning and execution of consumer marketing initiatives

Market Research and Competitive Intelligence:

  • Research industry and competitive trends and data to inform product and marketing strategies
  • Conduct secondary research and competitive intelligence analysis
  • Conduct SWOT analysis (strengths, weakness, opportunities and threats) by means of researching industry trends, gathering competitive intelligence, and leveraging internal and external sources to - inform go-to-market plans/ strategies
Experience:
  • Help build and deliver best-in-class technology solutions and capabilities at scale
  • Support the design of customer experiences by leveraging data-driven insights and analytics
  • Create comprehensive journey maps outlining things such as end to end member experiences and business processes
  • Creation of internal, external and digital content (e.g. newsroom stories, media pitches, internal web content, social posts)
  • Assist with creation of creative assets to support communications campaigns (e.g., video, photography, infographics)
  • Proof and edit key documents and deliverables for internal and external use
  • Support Enterprise messaging campaigns by collecting, packaging and gathering approvals on campaign assets
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Currently pursuing a bachelor's degree from an accredited college / university during the duration of the internship. Internships are not intended for graduating seniors
  • Minimum 3.00 cumulative GPA
  • Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization(F-1 students with practical training and candidates requiringH-1Bs, TNs, etc. will not be considered)
  • You will be asked to perform this role in an office setting, however, may be required to work from home temporarily due to space limitations
  • Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained

Preferred Qualifications:

  • Currently pursuing a bachelor's degree in marketing, business or another related field

Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 7 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing & Communications Intern, Eden Prairie, MN, Minnesota

Categories

Jobs Rated Reports for Market Research Analyst

Posted: 2020-11-03 Expires: 2020-12-25

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Market Analysis and Communications Intern - Eden Prairie, MN - 890616

UnitedHealth Group
Eden Prairie, MN 55344

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Overall Rating: 118/199
Median Salary: $63,120

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