14 days old
2018-07-302018-08-29

Market Information Mgr I

Plano, TX 75026
**Job Description:**



The Campaign Planner role is responsible for developing targeting criteria in support of the direct marketing efforts for Home Equity Stimulation and Balance Growth marketing. The position will interface with Segment Marketing Managers, the Analytic community, List Production and Legal/Risk/Compliance partners as part of a work group effort to help refine and then convert strategic business ideas into programmable technical specifications. Individuals are responsible for capturing strategic ideas, converting them to code, and running initial presizing of the opportunity. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations



**Key Activity Areas:**



Project management, data exploration, population sizing, data extraction, design of experiment (DOE) support, legal review of data usage.



**Required Skills:**



+ 1 + years of data collection and manipulation experience using SAS, SQL or other database access tools

+ Understanding of relational database structure and demonstrated experience in developing intermediate level code

+ Ability to build and interpret business requirements documents and translate defined requirements into detailed, field-specific data extracts using SAS or SQL

+ Detail oriented

+ Excellent verbal and written communication skills with an ability to communicate complex issues to both technical and non-technical audiences.

+ Experience working in a fast-past environment and managing multiple priorities

+ Experience working in the financial industry

+ Project management experience **Desired Skills:**



+ Knowledge of direct marketing campaign process including test cell construction, campaign design, measurement and tracking

+ Specific buy box product knowledge (Mortgage, Credit Card, Deposit, Investment)



**Posting Date** : 07/27/2018



**Location** :

Charlotte, NC, BANK OF AMERICA PLAZA, 101 S TRYON ST,

Plano, TX, BUILDING B, 7105 CORPORATE DR,

- United States



**Travel** : Yes, 5% of the time



**Full / Part-time** : Full time



**Hours Per Week** : 40



**Shift** : 1st shift



**Assistance for Applicants with Disabilities**



Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .



**Diversity & Inclusion**



At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



**Frequently Asked Questions**



Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at http://careers.bankofamerica.com/us/faq section for answers to these questions and more.

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Market Information Mgr I

Bank of America
Plano, TX 75026

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Market Information Mgr I

Bank of America
Plano, TX
US

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