24 days old

Market Intelligence Manager

Cox Automotive
Atlanta, GA 30303
*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *208125
The Research and Market Intelligence group is tasked with anticipating and understanding consumer and dealer needs and competitive threats to provide solutions that create value to the Cox Automotive organization. This position reports to the Senior Director of Industry Intelligence and is responsible for supporting the development and management of market research and competitive intelligence analysis to support a variety of Cox Automotive initiatives. This position will serve as a thought leader and trusted advisor to internal clients, effectively engaging them to understand their vision/mission/goals/objectives, identifying opportunities that the team can support, delivering actionable insights and consulting on their business. Specifically, the Market Intelligence Manager will gather primary and secondary B2B and B2C market research, identify trends, pain points and unmet needs, analyze customer and non-customer data, history and trends vs. the competition to formulate strategic insights. Additionally, theManager will report findings to Senior leadership across all business units, and shared services (including Corporate Strategy, Marketing, Product Management, etc.) to drive decision-making and/or influence business strategies. This individual will leverage a variety of data resources, including syndicated research, primary research data, site metrics, and other external sources to support Cox Automotive s product, marketing and sales efforts.



*RESPONSIBILITIES:*




* Become industry thought leader and trusted business advisors to Corporate Strategy, Enterprise Product, and other enterprise level teams.

* Effectively engage with clients, understanding their vision/mission/goals/objectives, identifying opportunities that our team can support, delivering actionable insights and consulting clients on their business.

* Recommend primary research initiatives, help manage primary research budgets and prioritize spend to optimize ROI and business impact.

* Analyzes and prepares reports of research findings to clearly communicate insights and recommendations for internal clients and senior management.

* Blend primary and secondary research findings with industry and competitive intelligence into actionable client insights.

* Creates buy-in for changes to customer and internal processes and strategies, building the case for change and supporting recommendations with quantifiable analyses.

* Responds to and performs ad hoc assignments as necessary.

* Support internal teams during industry events such as NADA, Digital Dealer and other internal events.




Qualifications: B.S. / B.A. degree required in either
Business, Research, Marketing or related fields or an equivalent combination of
education and work related experience


Advanced
degree preferred (M.S., MBA or PhD) with concentration in business, marketing,
research, data science/analytics or statistics


3
years of automotive industry experience strongly preferred


Generally 5 years of experience in Business,
Consulting, Research, Analytics, Statistics, Market Intelligence or related
field.


Generally 5 years of experience working with primary
research, analytics, secondary research and market intelligence data to tell a
story, draw out implications, and make business recommendations that impact a
business strategic direction.


Generally 5 years of primary research
experience with B to B and B to C qualitative and quantitative primary research
methods including, but not limited to:



* Market Research
* Brand Positioning & Tracking
Research
* Naming Research
* Concept-testing
* A/B site testing
* Needs-state Research
* Ethnographic Research
* Segmentation
* Attitudes and Usage studies
* Key Drivers Analysis


The
preferred candidate will have established consulting experience, which includes
synthesizing large amounts of primary research with syndicated data and
competitive intelligence to deliver actionable insights for counseling clients
on key business decisions within a fast-paced, ever-changing environment.


Considerable
experience in translating business requirements into deliverable market
research projects, which aid in business and executive decision-making.


Strong analytical skills:



* Able to spot trends, drill down to
the details
* Big picture context broader,
bigger brand implications
* Distill
data/information into a concise story, with the ability to creatively tell the
story through visuals.


Strong
interpersonal skills - the ability to build trust with clients, develop
partnership and manage expectations


Excellent
teamwork skills with a service-oriented attitude.


Motivated
learner with a high level of intellectual curiosity, drive to explore data and
grow ones own skills.


Possess a reputation for creativity,
attentionto detail and business insight.


Experience with leveraging qualitative and
quantitative primary research for insights and drawing out the implications for
the business


Ability to collect, analyze and integrate
data from multiple sources into concise, compelling and actionable deliverables



Ability to lead large scale research projects
with a high degree of autonomy



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions Cox Communications and Cox Automotive are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Categories

Posted: 2021-02-04 Expires: 2021-03-31

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Market Intelligence Manager

Cox Automotive
Atlanta, GA 30303

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast