20 days old

Marketing Campaign Manager

SOCi
Austin, TX 78701
  • Job Code
    1798670

About Us:

SOCi is a leading all-in-one marketing platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across 100s or 1000s of locations. SOCi platform makes the impossible, possible by enabling top brands and their locations to strengthen and scale their digital presence across hundreds and thousands of local search and social pages while protecting what matters most, their reputation.

Our accolades include:

  • Inc. 5000 honoree three years in a row for Fastest Growing Companies in America
  • Entrepreneur magazine's #1 Marketing Provider for Franchises, and top provider three years in a row
  • Front Runner for Gartner's SoftwareAdvice.com in Reputation Management
  • Top 100 rank on Financial Times The Americas' Fastest Growing Companies 2020

 

Responsibilities:

  • Campaign strategy and planning. Develop multi-channel campaign plans and promotional calendar to acquire and nurture leads to opportunity, optimizing to the cost-per-opportunity. Primary owned channels include email, owned sites, third-party media, and organic social, and direct mail. Provide support where needed for paid social and paid search. Partner with ADAs to optimize their outreach as part of the integrated campaign plan.
  • Media buying. Identify and source media vendors. Communicate business requirements, negotiate contracts, and optimize budget allocation for best performance vendors.  
  • Campaign execution and optimization. Develop campaign strategy, offers, messaging, and promotional materials, partnering with content managers and designers. Own the project plans. Assume full responsibility for execution, identifying additional resources as needed. Execution includes developing promotional ad and email copy, advising on creative direction, developing wireframes and scripts, and creating landing pages in Unbounce. Optimize programs by developing A/B tests. 
  • Campaign monitoring and reporting. Monitor campaign performance, and provide reporting on test results and campaign effectiveness. Identify what's working, what's not working, and how to continue to optimize campaign programs.  

 

Key Skills/Experience:

 

  • 2+ years of demand generation campaign experience, preferably for B2B software/tech companies
  • Passionate about marketing and messaging: Wants to find creative, innovative ways to capture the attention and mindshare of our target market and deliver value, Enjoys writing and providing creative direction for emails, landing pages, ads, social media posts, etc, and also has a scientific passion towards testing and optimizing. 
  • Results-driven. Addicted to monitoring the performance of programs and seeing results.
  • Compulsive organizer and planner. Clearly documents project and program plans. 
  • Hands-on experience with marketing automation tools, including SFDC and Pardot or similar systems.
  • Outstanding communication skills and be able to work as part of a team.
  • High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting a strategy and getting down in the weeds to get the job done.

What's SOCi's culture like?

Led by a team of industry experts, SOCi is leading the pack in Social Media and Reputation Management. Our passionate team of SOCialites work at convenient locations in both San Diego, CA and Austin, TX. We offer flexible PTO, comprehensive health & benefits packages and 401k (amongst many other perks). Every new team member is equipped with a MacBook laptop, tech accessories & SOCi swag. We are a fast-paced, agile environment where thought leadership and input is encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you.

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

 

 

Categories

Posted: 2020-10-01 Expires: 2020-10-31

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Marketing Campaign Manager

SOCi
Austin, TX 78701

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