1+ months

Marketing Manager Automotive Retail Software

Cox Automotive
Oakbrook Terrace, IL 60181
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*Primary Location: *1901 S Meyers Rd, Oakbrook Terrace, IL, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 25 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *211016
The *Marketing Manager, Automotive Retail Software* is responsible for product positioning, messaging, lead generation and executing targeted, strategic marketing programs for the Inventory Management Solutions (IMS) software products. This is a highly collaborative role, and the Product Marketing Manager works lockstep with Product, Sales, Operations, Business Leaders, Performance Management, Finance, and external marketing agency teams to implement a product marketing plan that effectively builds brand awareness, supports lead generation, enables sales, and drives revenue growth.


The Marketing Communication Manager will be the expert on their designated products, target markets, and competition and can translate this knowledge into high-impact content and marketing campaigns that clearly communicate the value of IMS products. The Marketing Communications Manager will collaborate with the broader Product Marketing, Digital Marketing, and Marketing Operations teams to craft innovative marketing programs and tactics that promote thought leadership and deliver value.


This position reports to the Director of Marketing.







* Market intelligencebe the expert on our buyers, who are they, how they buy and their key buying criteria. Conduct qualitative and quantitative market research to capture dealer sentiment, challenges and buying trends

* Understand the competitive landscapebe an expert on our competition and how they are positioned. Monitor competitive activity and work with the Market Intelligence team to conduct targeted research to understand competitive strategies to secure our flanks.

* Collaborate with product management to develop product positioning and messaging that resonates with our target buyer personas and segments. Work with creative agency to translate the positioning into a creative brief for marketing campaigns.

* Understand and document our buyers journey and jobs-to-be-done, including where they get information, and the who, what, when and why behind the decisions they make. Drive changes to our product, product marketing and sales strategies based on what you learn.

* Develop a marketing plan for the products you support in conjunction with the digital marketing team, focusing on brand awareness, lead generation, and sales enablement activities to support the retention of existing customers and the acquisition of new buyers. Socialize and gain input and buy-off across BU teams and within marketing. Provide regular stakeholder updates on marketing plan execution and results.

* Own marketing communications strategy for your assigned products and develop and manage the marketing calendar and timelines for print and digital work (including email, social, website, webinars and more). Collaborate with public relations on identifying thought leadership opportunities throughout the year and coordinate with the appropriate business leaders. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on any recommended shifts in strategy.

* Plan the marketing launches of new products and product enhancements and manage the cross-functional implementation of the plan. Attend weekly product launch update meetings and represent product marketing in the cross-functional program management go to market.

* Act as a thought leader for the product you support externally and internally, including developing presentations and written works.

* Create marketing and sales assets (i.e., data sheets, 1-pagers, web and email assets, videos, case studies, blogs, battlecards, sizzle sheets, testimonials, "buddy" emails, and more) for all phases of the marketing and sales lifecycle using the foundational value proposition and Challenger messaging.

* Understand and support our sales channels, training them on the problems we solve for our buyers and users. Develop internal tools and content and teach them how and when to use it.





Qualifications:

* Bachelors degree in related field and 5 years of (B2B) business to business marketing experience OR equivalent combination of education and work experience

* Solid experience in B2B marketing or product marketing

* Ability to manage multiple projects at the same time in a fast-paced environment

* Strong verbal and written communicator

* Strong analytical and synthesis skills, including the ability to absorb data into actionable information for marketing and sales programs

* Ability to effectively manage a marketing budget and third-party partners

* Automotive industry experience a strong plus

* Must be a strong team player

* Familiar with marketing automation and reporting tools (i.e., Salesforce, Marketing Cloud, DOMO, Google Analytics, etc.)

* Strong proficiency in Microsoft Office applications - PowerPoint, Excel, Word

* Comfortable using business networking tools such as LinkedIn, Facebook, Twitter and Instagram

* Pragmatic Marketing certification, a plus

* Travel - under 20%



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Jobs Rated Reports for Marketing Manager

Posted: 2021-02-04 Expires: 2021-06-04

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Marketing Manager Automotive Retail Software

Cox Automotive
Oakbrook Terrace, IL 60181

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