1+ months

Marketing Manager - Higher Education

Aramark
Montreal, WI 54550
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Overview

About AramarkAramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the worlds leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world.  Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities.  Aramark is recognized as one of the Worlds Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

 

Description

Marketing manager - Engagement and Social Media

The Marketing & Student engagement manager for Concordia University and John Abbott College will implement and measure the effectiveness of marketing plans and programs for three vibrant campuses. The Marketing & Student engagement manager, who reports to the General Manager, will support critical business initiatives, including growing top-line sales, customer-retention activities, raising and reinforcing brand awareness, increasing student satisfaction and engagement for Concordia University (Loyola and Downtown campuses) & John Abbott College.

  

 

Key responsibilities:

 

Base Business Growth:

  • Build and implement the annual, integrated marketing plans for residential, retail and catering to generate top-line sales.
  • Oversee Aramarks Voice of the Customer program to measure customer satisfaction and engagement across our marketing programs, proprietary brand, retail franchise and catering promotions, as well as health and wellness, and sustainability initiatives
  • Collaborate with the universitys and colleges Marketing & Communications departments on identifying, implementing and measuring the effectiveness of cross-promotional efforts
  • Contribute to preparing and delivering client presentations, as well as quarterly and annual business reviews
  • Participate in residential, health and wellness, sustainability and catering events
  • Complete meal audits daily at each location by ensuring compliance with planned menu, accuracy of menu vs. website content, labeling of menu items, cleanliness of location, availability of food, brand standard compliance, and food appearance and presentation  

Team Development:

  • Communicate marketing initiatives with the local team to ensure they have access to the latest digital and print materials, templates, forms, product labels, menu signage, and the like
  • Interact and cultivate strong relationships with all levels  of internal clients, as well as,  suppliers, partners, and internal teams
  • Lead student engagement initiatives, which include recruiting and training student ambassadors/influencers to help raise awareness of and actively promote Aramarks programs and activities
  • Work closely with the Aramark Canada marketing team, especially the Senior Regional Marketing Manager, to implement marketing programs, track their progress and report on their effectiveness
  •  

Social Media:

  • Build and execute social media strategy which includes generating, editing, publishing and sharing daily content on all platforms
  • Generating content for news, blogs, and email newsletters
  • Assisting with various campaigns and planning special events
  • Responsible for driving more customers to social, web, and mobile platforms as well as improving and implementing new strategies including website optimization, social media platforms, creating visual content, and developing partnerships with influencers

Qualifications

  • Bachelor's degree in Marketing or Communications or related field 
  • Minimum 1-3 years experience in service industry preferably in food service or hospitality management
  • Strong organizational, time management and leadership skills. Project management experience is an asset.
  • A strong attention to detail and the ability to interpret and report on complex data from multiple proprietary and third-party software
  • Ability to communicate, build and deliver presentations clearly and concisely
  • Ability to think creatively and be innovative
  • Analytical skills to forecast and identify trends and challenges
  • Skills using technology and methodologies in graphic design, web design, and website management
  • Excellent interpersonal and communications skills
  • Deadline driven and enjoys the creative process
  • Ability to work well under pressure
  • Photography and editing skills are an asset
  • Proven working experience in social media marketing
  • Knowledge of online marketing and a good understanding of major marketing channels
  • Superior customer service orientation
  • Ability to work flexible hours, which may include nights, weekends or statutory holidays according to business needs

Please note all candidates considered for hire will be required to successfully pass a criminal background check. Accommodations for job applicants with disabilities are available upon request.

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2019-09-02 Expires: 2019-12-06

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Marketing Manager - Higher Education

Aramark
Montreal, WI 54550

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