8 days old

Marketing Manager

HarperCollins Focus
Nashville, Tennessee 37214
  • Job Type
    Employee
  • Job Status
    Full Time
  • Jobs Rated
    th

Join a big-five publisher and be part of our mission to activate the leadership potential in every person. HarperCollins Leadership is an entrepreneurial, fast-growing professional development content provider that publishes best-selling aspirational books, practical “how to” books, ecourses, and other digital content to equip everyone to reach their leadership potential. We are the home of some of the world’s most influential business and personal growth thought leaders such as New York Times bestselling authors John C. Maxwell, Donald Miller, Rachel Hollis, Tilman Fertitta (owner of Houston Rockets), and Dave Hollis, and Wall Street Journal bestselling authors such as Kindra Hall and Tom Golisano.

 

The Marketing Manager (digital) is a strategic and tactical leader in planning and managing digital marketing activities for frontlist and select backlist titles.  This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, SEO & keyword strategy, Amazon keyword campaigns and micro-store management, high-conversion book site and funnel marketing landing pages, and social media strategy.  This position will also be responsible for the ROI analysis and reporting of results for each campaign. The Marketing Manager (digital) will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.

 

In addition to author and title responsibilities, the Marketing Manager (digital) will assist with other initiatives to lift HCL’s internal and external profile.

Requirements

Knowledge/Work Experience: 4-5 years of experience in digital marketing

 

Education: B.A. in Marketing, Digital Marketing, or related field. Digital marketing credentials such as Google ad and marketing platform certification desired, but not required.

 

Industry Knowledge:

Required: Understanding of general marketing strategy and tactics, knowledgeable and motivated to learn more in digital marketing & analytics best practices.

Preferred: Familiarity with book, ecourse, or other content marketing is desired, but may not be required if equivalent consumer marketing experience exists.

 

Skills:

  • Strong communication skills – both external communication to potential readers, authors, and agents, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents.
  • Teamwork – this role develops integrated marketing plans and works cross-functionally with various team members throughout the organization.
  • Technical proficiency with digital marketing tools and programs.
  • Understanding of best practice conversion offers and tactics – this role requires a strong focus on converting customers into the HCL eco-system and monetizing content.

NOTE: HCL is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

 

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2020-09-16 Expires: 2020-10-16

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Marketing Manager

HarperCollins Focus
Nashville, Tennessee 37214

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