1+ months

Marketing Manager - New York, NY

New York, NY 10007
  • Job Code
    871453
  • Jobs Rated
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At Genoa Telepsychiatry we increase access to behavioral healthcare in underserved communities across the U.S. by building telepsychiatry programs that connect patients with psychiatrists & APRNs remotely. Genoa Telepsychiatry is a leading outpatient telepsychiatry community with programs in over 35 states providing nearly 250,000+ appointments annually. Our New York team offers ample career development opportunities in a mission-driven culture valuing empathy, collaboration, grit, and continuous learning.  


 


We are growing our marketing team as we expand our footprint across the psychiatry and community health settings, and are looking for a creative and analytical Marketing Manager who can help us grow in a smart, thoughtful way. The mission of the Marketing Manager is to drive the growth of our psychiatrist & community mental health center communities, build analytical infrastructure and optimization to inform our strategies and support the reinforcement of our brand as an industry leader across trade and customer channels. Ultimately, the more people we reach, the more we can empower clinics and psychiatrists to deliver quality behavioral health care to patients who otherwise wouldn't have care - rendering this role deeply essential for our mission.


 

Primary Responsibilities:


 


In this role, you will develop and execute a thoughtful, data-driven marketing strategy. You will build the infrastructure and processes necessary for effectively measuring and optimizing marketing efforts, create robust analytical datasets that ensure targeted expansion, and support growth efforts through innovative brand and trade initiatives. You will collaborate on a regular basis with cross-functional teams to develop deft audience insights and strategy, expanding the value of Genoa Telepsychiatry's products and services amongst strategic communities.


 


As the Marketing Manager, you will,


 


--      Identify, analyze, and execute existing and new digital marketing channels to drive the growth of our community of psychiatric providers and community mental health centers


--      Build out dashboards and infrastructure to track and optimize all marketing efforts efficiently


--      Own well-structured datasets (ie CPA/LTV/ROI) across all marketing channels; educate & empower others to conduct quantitative analysis


--      Plan and create a full customer lifecycle marketing strategy for acquisition, conversion, and retention


--      Support SEO and content marketing efforts to drive the growth of website traffic and engagement


--      Contribute to ongoing brand, trade, & thought leadership initiatives spanning across presentations, speaking engagement, content, webinars, etc.


--      Manage social media community (Facebook, Twitter, LinkedIn)


--      Manage and optimize all paid media campaigns across Google AdWords, LinkedIn, Facebook, and other platforms


--      Design, execute, segment, and analyze the performance of email campaigns to psychiatric provider and community mental health clinic communities


--      Write and/or recruit writers to create blog articles about telepsychiatry and community health settings


--      Work closely with existing Product Marketing Manager on our team to:


--‹      Support analysis and understanding of customer personas and experience to inform marketing strategies


--‹      Support initiatives across customer engagement with quantitative analysis to reduce churn among live customers


--‹      Oversee website efforts across traffic growth, content development, and SEO strategy; create data-driven initiatives to improve our web traffic optimization, conversions, and engagement


 


You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.


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Jobs Rated Reports for Marketing Manager

Posted: 2020-06-24 Expires: 2020-08-22

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Marketing Manager - New York, NY

UnitedHealth Group
New York, NY 10007

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