1+ months

Marketing Manager - Phoenix, AZ - 917202

Phoenix, AZ 85003
  • Job Code
    917202
  • Jobs Rated
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Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

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The Marketing Manager will set the marketing direction, lead problem resolution, provide guidance to market leadership, and adapt departmental plans and priorities to address business and operational challenges.The role will also influence and/or provide input to forecasting and planning activities related to patient acquisition and retention.

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"Broadly, this position is responsible for developing and executing integrated multi-channel marketing campaigns to help drive patient volumes for OptumCare in Arizona, in partnership with the OptumCare national marketing team and local market leadership.Acquisition and retention campaigns will all be essential for the continued growth of the OptumCare network and group practices.

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Primary Responsibilities:

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  • Align marketing initiatives / campaigns with applicable business goals / objectives, as well as the needs of identified target populations / clients
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  • Analyze customer behavior to drive understanding of current and future customer and market needs
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  • Conduct / utilize market research and competitive to drive development of marketing strategy
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  • Work closely with OptumCare network marketing partners to support Medicare Advantage and HMO member growth
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  • Ensure that marketing activities and materials comply with CMS regulations and UnitedHealth Group standards
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You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • Bachelor's Degree
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  • 7+ years of professional full-time experience in a matrix environment
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  • 5+ years of direct-to-consumer marketing experience
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  • 5+ years experience in deadline-driven marketing role
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  • 5+ years experience managing multiple priorities and cross functional interactions with teams including but not limited to graphic design, copywriting, compliance
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  • 5+ years experience managing and prioritizing several deliverables and presenting deliverables to leadership
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  • 3+ years of managing / supervisory experience
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  • Advanced proficiency with Microsoft Office suite including Word, Excel, Outlook and PowerPoint
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  • Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained
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Preferred Qualifications:

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  • Healthcare marketing experience
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  • Solid general marketing and digital marketing background
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  • Medicare marketing experience
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Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords:digital marketing, healthcare, Medicare, Optum, Phoenix, AZ, Arizona

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2021-03-08 Expires: 2021-05-06

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Marketing Manager - Phoenix, AZ - 917202

UnitedHealth Group
Phoenix, AZ 85003

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