24 days old

Marketing Manager Software Solutions

Cox Automotive
Oakbrook Terrace, IL 60181
  • Jobs Rated
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*Primary Location: *1901 S Meyers Rd, Oakbrook Terrace, IL, USA *Division: *Cox Automotive *Job Level: *Manager/Senior Manager *Travel: *Yes, 25 % of the Time *Schedule: *Full-time *Shift: *Day Job *Requisition Number: *213041 The Marketing Manager Software Solutions is responsible for product positioning, messaging, lead generation and executing integrated marketing programs for IMS wholesale sourcing software products. The Product Marketing Manager works closely with Product, Sales, Operations, Business Leaders, Performance Management, Finance, and external marketing agency teams to implement product marketing plans that effectively build brand awareness, support lead generation, enable sales, and drive revenue growth. The Marketing Manager Software Solutions will be an expert on their assigned products, target markets, and competition and can translate this knowledge into high-impact content and marketing campaigns that clearly communicate the value of IMS products. They will collaborate with the broader Product Marketing, Digital Marketing, and Marketing Operations teams to craft innovative marketing programs and tactics that promote thought leadership and deliver value. They will also work closely with product and marketing teams across Cox Automotive to identify and capitalize on opportunities to support dealer adoption and utilization of our collective products and services. * Market intelligencebecome an expert on our buyers, who they are, how they buy and their key buying criteria. Initiate targeted market research to capture dealer sentiment, challenges and trends. * Understand the competitive landscapebe an expert on our competition and how they are positioned. Monitor competitive activity and work with the Market Intelligence team to create and update competitive battlecards and understanding. * Collaborate with product management to craft product positioning and messaging that resonates with our target buyer personas and segments. Work with creative agency to translate the positioning into a creative brief for marketing campaigns. * Understand and document our buyers journey and jobs-to-be-done, including where they get information, and the who, what, when and why behind the decisions they make. Drive changes to our product marketing strategies based on key learnings. * Develop a marketing plan for the products you support, focusing on brand awareness, lead generation, and sales enablement activities to support the retention of existing customers and the acquisition of new buyers. Socialize and gain input and buy-off across BU teams and within marketing. Provide regular stakeholder updates on marketing plan execution and results. * Own marketing communications strategy for your assigned products and develop and manage the marketing calendar and timelines for print and digital work (including email, social, website, webinars and more). Collaborate with public relations on identifying thought leadership opportunities throughout the year and coordinate with the appropriate business leaders. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on any recommended shifts in strategy. * Plan and execute marketing launches of new products and product enhancements and manage the cross-functional implementation of the plans. Attend weekly product launch update meetings and represent product marketing in the cross-functional program management go to market. * Create marketing and sales assets (i.e., data sheets, 1-pagers, web and email assets, videos, case studies, blogs, battlecards, sizzle sheets, testimonials, "buddy" emails, and more) for all phases of the marketing and sales lifecycle using the foundational value proposition and Challenger messaging. * Understand and support our sales channels, training them on the problems we solve for our buyers and users. Develop internal tools and content and teach them how and when to use it. Qualifications: * Bachelors degree in related discipline OR an equivalent combination of education and work-related experience. * Generally, 5 years of experience in related field; certification is required in some areas. * 5+ years B2B marketing experience. * Automotive industry experience a plus. * Solid B2B marketing experience in product marketing, content marketing, marketing communications or digital marketing areas. * Ability to manage multiple projects at the same time in a fast-paced environment. * Strong verbal and written communicator. * Strong analytical and synthesis skills, including the ability to absorb data into actionable information for marketing and sales programs. * Ability to effectively manage a marketing budget and third-party partners. * Must be a strong team player. * Familiar with marketing automation and reporting tools (i.e., Salesforce, Marketing Cloud, DOMO, Google Analytics, etc.). * Strong proficiency in Microsoft Office applications - PowerPoint, Excel, Word * Comfortable using business networking tools such as LinkedIn, Facebook, Twitter and Instagram. * Travel - under 20%. #LI-037 Who We Are *About Cox Automotive* Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto. *About Cox * We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Posted: 2021-04-12 Expires: 2021-06-04

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Marketing Manager Software Solutions

Cox Automotive
Oakbrook Terrace, IL 60181

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