6 days old

Marketing Platforms Lead - Healthcare & Life Sciences

Multiple Cities, Multiple
  • Job Code
    274772BR

Introduction
As a Business Sales & Delivery Executive, you will support IBMs consistent growth by bringing to the table your business development, sales, account management, and delivery skills. Picture yourself working with a highly motivated, highly successful team with a proven sales record in IBMs top technologies. If youre ready to bring insights and experience in areas such as IoT, Blockchain and digital transformation, we are ready to offer you a best in class career development.


Your Role and Responsibilities
IBM Global Business Services (GBS) is seeking a proven marketing operations leader to help scale our growing North America marketing operations consulting and services capability for Healthcare LifeSciences. The ideal candidate is passionate about helping define and deliver marketing platforms, understanding and proven capability with lead generation, marketing automation, campaign execution, funnel analysis, and campaign performance for leading companies. This position will be part of a growing practice to help our clients manage marketing operations, workflow, and information related to the execution of demand generation campaigns at industry leading levels.

  • Drive engagements with stakeholders to define, design, deliver and enable technology and business optimization solutions
  • Work directly with our clients senior marketing executives to solution and architect leading marketing operations functions from processes to marketing systems, workflow, SLAs, reporting, email and database management
  • Will work to define leading marketing KPIs and dashboards to measure all aspects of our clients operations: business planning, campaign effectiveness, lead distribution and aging, pipeline contribution, ROI, and overall marketing performance
  • Provides guidance on design and implementation approach for client marketing campaigns given the business requirements and current infrastructure, technical capabilities and constraints
  • Leverages their product knowledge of Adobe Campaign and other industry tools to consult on campaign workflow creation & maintenance
  • Works with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols
  • Develops and oversees delivery of standard digital analytics tools, including Adobe Analytics and Campaign



Required Technical and Professional Expertise
  • In-depth knowledge of leading content and campaign marketing technologies and processes
  • Acts as a problem solver to performance marketing challenges across channels
  • Prior experience and ability to drive deal and solution delivery needs, estimate skills required, and hours of effort for large complex marketing operations engagements



Preferred Technical and Professional Expertise
  • Healthcare or Life sciences background



About Business Unit
IBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world's economy. IBM Services partners with the world's leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.


Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.


About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.


Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.


Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-11-29 Expires: 2019-12-29

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Marketing Platforms Lead - Healthcare & Life Sciences

IBM
Multiple Cities, Multiple

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